Report About Apple Company
Report about Apple Company
Apple Computers Inc. was cofounded by Steven Wozniak and marketed by Steven Jobs. It was later renamed to Apple Inc. Apple Inc. is involved in the manufacture, marketing and design of PCs and related software, network solutions, services and peripherals. The company is also involved in developing and designing of portable digital music players with related services and accessories. This includes online distribution of audio books and third party music, videos and films. The company does this through its own retails stores, online stores, third party resellers and wholesalers and direct sales force.
In 1976, the two founders introduced Apple I which was the first. The Apple 1 failed but was closely followed by the launch of Apple II, which was successful. This happened in the year 1980. In the same year, the company offered its IPO. Competition from the PC market coupled by internal difficulties led to management crisis and management changes. In the year 1983, the company announced danger with the entry of international business machines which was followed by failure of Apple III. Apple introduced the first mouse driven computer in 1984, the Macintosh. By 1990, the PC clones had saturated the market while Microsoft had launched an operating system which had a graphical user interface.
Although Apple launched the Power personal computer in 1994, the problems of the company continued. This caused the company to have a 1 billion dollars backlog. The situation was made untenable when Microsoft launched Windows 95 operating system. In the 1980s, Apple’s most fierce rivals were Amiga and Atari groups. IBM had become more popular than all the three companies by the year 1990s. They had developed a graphical user interface through the use of windows 3.0 and thus were outcompeting Apple. Apple was performing poorly in the market. Apple responded to the threat by developing a profusion of Performa, Quadra and Centris. However, these new
Apple Computers Inc. was cofounded by Steven Wozniak and marketed by Steven Jobs. It was later renamed to Apple Inc. Apple Inc. is involved in the manufacture, marketing and design of PCs and related software, network solutions, services and peripherals. The company is also involved in developing and designing of portable digital music players with related services and accessories. This includes online distribution of audio books and third party music, videos and films. The company does this through its own retails stores, online stores, third party resellers and wholesalers and direct sales force.
In 1976, the two founders introduced Apple I which was the first. The Apple 1 failed but was closely followed by the launch of Apple II, which was successful. This happened in the year 1980. In the same year, the company offered its IPO. Competition from the PC market coupled by internal difficulties led to management crisis and management changes. In the year 1983, the company announced danger with the entry of international business machines which was followed by failure of Apple III. Apple introduced the first mouse driven computer in 1984, the Macintosh. By 1990, the PC clones had saturated the market while Microsoft had launched an operating system which had a graphical user interface.
Although Apple launched the Power personal computer in 1994, the problems of the company continued. This caused the company to have a 1 billion dollars backlog. The situation was made untenable when Microsoft launched Windows 95 operating system. In the 1980s, Apple’s most fierce rivals were Amiga and Atari groups. IBM had become more popular than all the three companies by the year 1990s. They had developed a graphical user interface through the use of windows 3.0 and thus were outcompeting Apple. Apple was performing poorly in the market. Apple responded to the threat by developing a profusion of Performa, Quadra and Centris. However, these new
Cited: Schneiders, Sascha. Apple 's Secret of Success - Traditional Marketing vs. Cult Marketing. 1st ed. Diplomica Verlag, 2011. Print.