promotion
Promotion Activity: Airline Industry
Introduction:
Marketing Mix:
Marketing involves a large number of activities. In beginning, an organization has to decide target group of customers to whom to be served. When the target group of customer are decided, then the product or service is launched in market. The launching of product is done with the help of the proper product, price of product, distribution of product and appropriate promotion activity for product. These whole processes are combined in a perfect proportion to achieve the optimum output of marketing. This whole combination of product, price, distribution and promotion is called Marketing Mix (Cannon, McCarthy, 2010). Marketing mix contains essential set of variables that helps firm to influence their buyer. The essential variables are 4 P’ i.e. product, price, place (distribution) and promotion.
Structure of marketing mix:
Product:
Quality
Size
Features
Brand
Price:
Price
Price after sales service
Terms of payment
Discount
Place:
Distribution channel
Storage
Merchandising
After sales service
Promotion:
Advertising
Media communication
Sponsorship
Sales force
Body:
Promotion:
Promotions always play a vital role for every organization. It is a way to communicate to the buyers about product and product policies. Through this, the buyers get an idea about product and its value to them. In others words, it provide information about product to the buyers. Promotion includes lots activities which aid to share knowledge about product and its policies to the buyer. Such activities are advertising, media communication, sponsorship, sales force and lots more.
Word of mouth, public relations, corporate social responsibilities, trade fair are also considering as a promotional activity. In this case, organization does not have pay directly.
American Airlines:
It is a major airline carrier in U.S.A. Headquarter of American Airline is in Fort Worth, Texas. It has huge
Introduction:
Marketing Mix:
Marketing involves a large number of activities. In beginning, an organization has to decide target group of customers to whom to be served. When the target group of customer are decided, then the product or service is launched in market. The launching of product is done with the help of the proper product, price of product, distribution of product and appropriate promotion activity for product. These whole processes are combined in a perfect proportion to achieve the optimum output of marketing. This whole combination of product, price, distribution and promotion is called Marketing Mix (Cannon, McCarthy, 2010). Marketing mix contains essential set of variables that helps firm to influence their buyer. The essential variables are 4 P’ i.e. product, price, place (distribution) and promotion.
Structure of marketing mix:
Product:
Quality
Size
Features
Brand
Price:
Price
Price after sales service
Terms of payment
Discount
Place:
Distribution channel
Storage
Merchandising
After sales service
Promotion:
Advertising
Media communication
Sponsorship
Sales force
Body:
Promotion:
Promotions always play a vital role for every organization. It is a way to communicate to the buyers about product and product policies. Through this, the buyers get an idea about product and its value to them. In others words, it provide information about product to the buyers. Promotion includes lots activities which aid to share knowledge about product and its policies to the buyer. Such activities are advertising, media communication, sponsorship, sales force and lots more.
Word of mouth, public relations, corporate social responsibilities, trade fair are also considering as a promotional activity. In this case, organization does not have pay directly.
American Airlines:
It is a major airline carrier in U.S.A. Headquarter of American Airline is in Fort Worth, Texas. It has huge
References: American Airline, (n.d.), Advertising. Retrieved from http://hub.aa.com/en/nr/media-kit/brand-and-loyalty/advertising American Airline, (n.d.), Corporate Social Responsibility. Retrieved from http://www.aa.com/content/images/amrcorp/corpresponsibilityreport.pdf Delta Airline, (n.d.), Advertising. Retrieved from http://www.delta.com/content/www/en_US/about-delta/advertising-opportunities.html United Airline, (n.d.), Commercial Advertising. Retrieved from https://www.united.com/web/en-US/content/company/advertising/commercials.aspx Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill