Product Life Cycle Stages Examples
Product Life Cycle stages Examples
Decline: Hindustan Motors Ambassador
HM decides to increase sales of their age old classic model – Ambassador in the country. They are planning to sell 12,500 units this year with the introduction of their new fuel efficient engine. This engine will be compliant with the Bharat Stage 2 & 3 emission norms. It’s probably delivering the mileage of 16 km/l against a 11 km/l mileage from the existing diesel engine. Hindustan Motors plans to invest Rs 6 crores in upgrading engines to build them BS-3 compliant.The number of changes will be made on the new model. HM also has introduced the buy-back scheme where buyers can exchange their old models of Ambassador with the new one at the discount of Rs 35K. HM’s 50-years old model is presently being made by the industry in Uttarpara, Kolkata. This model is available as 1.5L CNG and petrol version and 2L diesel engine variants. Currently, the car has majority sales in Delhi, West Bengal, Tamil Nadu and Kerala. It has the 110 dealers across India.
Elegance & Economy
Unmatched space, comfort, safety and sturdiness
Fuel efficient
Once the uncrowned king of Indian roads, the Ambassador has been relegated to the ranks of also-rans by the new brigade of Japanese, Korean, European and American cars. Its makers, Hindustan Motors, have been making valiant attempts to re-invent the car as aContemporary classic, much in the mould of Enfield (Bullet) motorcycles, but have been much less successful in their efforts.
I have seen by their sales figures that they still manage to sell a couple of thousand cars a year even today. Beats me why anyone would want an AMBY, except for old times’ sake. When I was growing up, it was the car to own, since it was cheaper to maintain than a Fiat, had a better turning radius (5.4m), could go anywhere, could carry more people and luggage and last, but not the least, could be repaired even by a roadside dabbah-wallah! No one had heard of regular servicing, bu
Decline: Hindustan Motors Ambassador
HM decides to increase sales of their age old classic model – Ambassador in the country. They are planning to sell 12,500 units this year with the introduction of their new fuel efficient engine. This engine will be compliant with the Bharat Stage 2 & 3 emission norms. It’s probably delivering the mileage of 16 km/l against a 11 km/l mileage from the existing diesel engine. Hindustan Motors plans to invest Rs 6 crores in upgrading engines to build them BS-3 compliant.The number of changes will be made on the new model. HM also has introduced the buy-back scheme where buyers can exchange their old models of Ambassador with the new one at the discount of Rs 35K. HM’s 50-years old model is presently being made by the industry in Uttarpara, Kolkata. This model is available as 1.5L CNG and petrol version and 2L diesel engine variants. Currently, the car has majority sales in Delhi, West Bengal, Tamil Nadu and Kerala. It has the 110 dealers across India.
Elegance & Economy
Unmatched space, comfort, safety and sturdiness
Fuel efficient
Once the uncrowned king of Indian roads, the Ambassador has been relegated to the ranks of also-rans by the new brigade of Japanese, Korean, European and American cars. Its makers, Hindustan Motors, have been making valiant attempts to re-invent the car as aContemporary classic, much in the mould of Enfield (Bullet) motorcycles, but have been much less successful in their efforts.
I have seen by their sales figures that they still manage to sell a couple of thousand cars a year even today. Beats me why anyone would want an AMBY, except for old times’ sake. When I was growing up, it was the car to own, since it was cheaper to maintain than a Fiat, had a better turning radius (5.4m), could go anywhere, could carry more people and luggage and last, but not the least, could be repaired even by a roadside dabbah-wallah! No one had heard of regular servicing, bu