Pink Ribbon, Breast Cancer Awareness Campaign

Topics: Leadership, National Breast Cancer Awareness Month, Pink ribbon Pages: 17 (5112 words) Published: October 1, 2014

Campaign is define as a link of a planned sequence communication or message towards public for the purpose of informing or influencing public on certain future activities by influencing the decision makers who will allow success. “Campaign can also be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mentioned messages in multiple channels generally to produce non commercial benefits to individuals and society (Rice & Atkin, 2009, Rogers & Storey,1987).

The history of pink ribbon as the symbol image of breast cancer awareness was founded by Nancy G. Brinker, the sister of Susan G.Komen who was diagnosed with breast cancer in 1977 at her young age of 33 years old. Pink Ribbon was initiated in 1985, and this awareness has initiative drastically. Globally, the month of October has been dedicated to raising awareness and the chosen national color for the campaign is pink. The pink ribbon is the global symbol for breast cancer awareness, as illustrated in Appendix A. The reasons for this color was chosen for a variety for reasons as pink closely associated with females. Furthermore, the reason why this color been chosen because their target is mostly for women, although men can also experience breast cancer.

When determining the campaign objectives, we need to consider on the state of the audience is in and also where we want them to be. Awareness of breast cancer (Pink Ribbon) comes from varieties of different forms, by generating through community based activities and sponsored events. This awareness is globally conducted as an example, The Avon walk for Breast cancer, Komen race for the care are among the famous in America whereas, in Malaysia, the heart of Wacoal, Pink October Carnival, Burns on Bikes for Breast Cancer, Estee Lauder Pink Ribbon Charity Walk, Zalora Supports Breast Cancer Awareness month and many more are among the events hosted to raise funds for breast cancer purpose. However, the important objective is to set a goal of success. Therefore, to achieve the target of success the society, volunteers and cancer survivor goal must merge. The organisation model feeds into value premises, which help shape vision, vision is a stretching of mission and goals pinpoint targets for achieving that mission. Together, models, values, vision, mission and goals exist and create the organizational culture

Hosting an event is not easy if the society do not have enough committee to run it and make it a successful event to be remembered. On May 11 2014, Kota Kinabalu Pink Ribbon was organizing a charity event for the Breast Cancer Fund. The Pink Ribbon program campaign, is one of the famous campaign that have been organized accordingly by the KK Branch walkathon in conjunction with The Mother’s Day Walk Abreast campaign in collaboration with Dewan Bandaraya Kota Kinabalu (DBKK), Malaysian Airlines System (MAS) and government bodies. The campaign targeted for 5,000 participants in the spirit of creating the awareness of breast cancer and also to celebrate the strength and courage of those affected this disease.

This Mother’s Day walk abreast campaign was also supported by the Sabah Cycling club and was lead by the honorable wife of “Tun Yang Terutama of Sabah @TYT”, by giving participants the options of cycling for 12.5 km. This event took place at Taman Teluk Likas Public Park with Pink Ribbon cutting as early as 7:30am. Entrance fee for this event is only RM30 per entry and substitute with a pink colored T-shirt. Since the outcome for participating for this event was over the targeted numbered, there were participants who came with their own dress code attires and make the event look more cheerful and freely. The...

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