Smoke for the Cure

Topics: Irony, Cancer, National Breast Cancer Awareness Month Pages: 2 (358 words) Published: April 1, 2013
Anghelica Ruiz
Work Title: Smoke for the cure
Author / Creator: Mike Adams
Publication Date: October 15, 2010
Historical Context: Mike Adams created this cartoon during October's Breast Cancer Awareness Month but no “Prevention month” exposing how he felt about the pinkwashing companies(as he describe them). Plot Summary:

Cancer industry's brainwash people by using propaganda to convince people that they can cure cancer by going shopping anything that’s pink but it’s ironic how they will not tell them how to prevent and reduce the risk of cancer . What is being mocked in this piece?

How companies try to brainwash and persuade the public that buying pink stuff will help find a cure for cancer. Human Institutions:
1. Pink products
2. Propaganda
3. Cancer industry’s
Human Weaknesses:
1. Weak-minded will people think that buying products of certain color will help find the cure of cancer 2. Brainwashed people
3. Ignorance
Techniques Employed:
* Verbal Irony: “Smoke for the cure” (picture of pink cigarettes) * Understatement: “A pack (of cigarettes) a day keeps cancer away” * Situational irony: women smiling while smoking

* It’s ironic because just because they’re pink doesn’t mean that it would help find the cure of cancer instead they will give you disease like cancer. * Smoking pink cigarettes will not keep cancer away, simple as that. * A person will not think that smoking pink cigarettes will help on the cure of cancer

Author's Tone: Mike Adams tone on this cartoon is ironical and also mocks. He uses pink cigars to show how some industries promote the cure of cancer by selling products that will not help in any way on the cure of cancer instead some of them can even harm you but some people will be brainwashed like the ones in the cartoon just because they’re pink. Overall Effectiveness of the Satire:

I think that Mike Adams satire is effective. The cartoon he creates shows how pathetic...
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