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Personal Applications

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Personal Applications
Introduction

The personal application paper is a collection of weekly writings that apply concepts learned from each week to past or present organizations in which employment was held at. The PA assignments each week required deep reflection into the organization to see how well the company was performing. From this PA assignment each week correctly identified bebe’s areas of weaknesses and strengths in various areas such as communications, marketing strategy, and the company’s positioning. Discussion between classmates also provided another depth into the assigned areas that provided additional insight into the practices of the organization.

The first PA assignment was an initial introduction to the organization; the PA addresses specific introductory information to familiarize peers with its purpose. Additionally, the PA is starting to address fundamental marketing questions such as who are the customers? And how is customer satisfaction measured? Below is the week 1 PA solution.

Week One

Bebe was established in 1976 in Brisbane California after founder Manny Mashauf realized retailers did not cater apparel to young woman ages 21-35 (www.bebe.com). Mashauf then launched bebe, a retail store specializing in offering contemporary, fashionable clothing for young women (www.bebe.com). Since opening, bebe quickly has become a known fashion brand and has established more than 250 stores in the U.S and internationally (www.bebe.com). Bebe distinguishes itself from brands by being a high end retailer and offering stylist, who are ultimately responsible for customer satisfaction. Stylist’s gather details such as personal style preferences to develop customers into clients and utilize this data to increase customer satisfaction. This relationship is the way bebe monitors customer satisfaction by seeing repeat purchases or a stylist with multiple clients. Outside of this measure bebe doesn’t measure its customer satisfaction on a consistent



References: Chang,A.(2020, July 07).Bebe stores to discontinue PH8 brand less than a year after launching it. Los Angeles Times. Retrieved from http://www.independent.co.uk.news Trovianovski, Anton, and Sven Grundberg (2012, July) Kotler, P & Keller, K.L. (2009). A framework for marketing management (4th ed.). Upper  

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