Organization Change of Aeon Co. Malaysia Bhd

Topics: Change management, Customer, Customer service Pages: 6 (3888 words) Published: October 27, 2014

INTRODUCTION
AEON Co. (M) Bhd. is principally engaged in the operations of a chain of superstores selling a broad range of goods ranging from clothing, food, household goods, other merchandise and shopping centre operation. AEON Co. (M) Bhd. was started from Jaya Jusco Store Sdn. Bhd. In 15 September 1984, the first JUSCO store was established in Malaysia. In 1983, our Malaysian Prime Minister Dato’ Seri Dr. Mahathir (Now known as Tun Dr. Mahathir) visited Tokyo and then met the JUSCO Co. Ltd. President, Mr. Takuya Okada to discuss the proposition of bringing JUSCO to our country. This is because he believes that it was a need for our country economic growth on that time. AEON Co. (M) Bhd. aim to be a global company, meaning that management must both meet global quality standards and at the same time remain rooted in local communities. On the basis of this code, Aeon is striving to achieve long-term prosperity and growth by building excellent relationships with its customers, shareholders, business partners, local communities, and employees, while continuing to offer products and services that satisfy customers. For example, AEON Co. (M) Bhd. provided cardholders with numerous incentives, ranging from discounts to an enhanced point system such as AEON Gold Card, the first gold card in Japan without an annual fee, and their electric toll collection (ETC) cards which offers cardholders bonus points when customers shop, have gone to great lengths to raise the number of affiliated merchants. JUSCO’s vision is to establish AEON as a leading retailer brand in consumer finance and service industry by providing excellent customer service. Its mission is to provide a wide range of consumer financial services that best meet their customer needs and they are committed to serve their customers to improve their lifestyle through AEON products and services. AEON insist to a strict code of corporate ethics and at the same time, engage in activities which contribute to society. Lastly, AEON Co. (M) Bhd. is listed in Bursa Malaysia as a trust company under the Trust Companies Act 1949 and Registration of Businesses Act 1956. AEON was awarded the Green Leadership Award and Prime Minister CSR Award for Community and Social Welfare. CONTENT

To analyze the company’s practices/operations in AEON Co.(M) Bhd. Change is an organizational reality. Most managers will have to change some things in their workplace. It can classify these changes as organizational change which is alteration of an organization’s people, structure, and technology. Firstly, changing structure includes any alteration in authority relationships, coordination mechanisms, degree of centralization, job design, or similar organization structure variables. AEON Co. (M) Bhd. control the work process engineering, restructuring, and empowering result in decentralization, wider spans of control, reduced work specialization, and work teams. These structural components give employees the authority and means to implement process improvements. For instance, the creation of work teams that cut across departmental lines allows those people who understand a problem best to solve that problem. It can help cross-functional work teams encourage cooperative problem solving rather than “us versus them” situations. Besides that, changing technology encompasses modifications in the way works is done or the methods and equipment used. Most of the managers in AEON Co. (M) Bhd. deal with changing technology are continuous improvement initiatives on their products and services, which are directed at developing flexible processes to support better quality operations and also their employees committed to continuous improvements are constantly looking for things to fix. Thus, work processes adaptable to continual change and fine tuning, it requires an extensive commitment to educating and training workers. AEON Co. (M) Bhd. provided training to employees which are need in new technology and new...
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