Organic Kidz
MACRO ENIVRONMENTAL SCANNING
Assumptions:
As we move into the future, the Canadian society will strive more and more to being healthy individuals. This said, what we now deem healthy and safe will slowly become ways of the past, creating higher standards for government regulations and safe practices. It’s the individuals that drive industry and continue to change it drastically, so in the near future a more health conscious society will emerge.
The government will continue to monitor baby feeding accessories and regulate their quality and relative safeness. As time goes by I assume the government will continue to ban unsafe products and ways of manufacturing to look out for the general well being of the consumers
Organickidz will continue to expand in the coming years, and diversify its product line to feature products to sell to warehouse retailers like Costco. In diversifying they will ultimately stay competitive and be able to compete with the big manufactures in the industry. Pestel Analysis:
Demographics: Affect which direction business need to take to be successful; the study of demographics can give us lots of information to gear our products and marketing plans to be most effective in drawing in the customer’s base we desire. When looking at how demographics of the baby feeding industry, there are important factors to consider when designing your product. First off you must consider birth rate to see if there will be enough traffic to sustain your product, as well as income levels of your target area to decide which income level you can be most profitable. Demographics can tell industry experts almost anything they need to know when planning for the future,
Economic: Industry are currently seeing lower than average sales due to the ongoing recession, here in Canada being a population of generally well off individuals the necessities are still going to be bought, its only the luxury items that people will hold off on buying. Baby feeding
Assumptions:
As we move into the future, the Canadian society will strive more and more to being healthy individuals. This said, what we now deem healthy and safe will slowly become ways of the past, creating higher standards for government regulations and safe practices. It’s the individuals that drive industry and continue to change it drastically, so in the near future a more health conscious society will emerge.
The government will continue to monitor baby feeding accessories and regulate their quality and relative safeness. As time goes by I assume the government will continue to ban unsafe products and ways of manufacturing to look out for the general well being of the consumers
Organickidz will continue to expand in the coming years, and diversify its product line to feature products to sell to warehouse retailers like Costco. In diversifying they will ultimately stay competitive and be able to compete with the big manufactures in the industry. Pestel Analysis:
Demographics: Affect which direction business need to take to be successful; the study of demographics can give us lots of information to gear our products and marketing plans to be most effective in drawing in the customer’s base we desire. When looking at how demographics of the baby feeding industry, there are important factors to consider when designing your product. First off you must consider birth rate to see if there will be enough traffic to sustain your product, as well as income levels of your target area to decide which income level you can be most profitable. Demographics can tell industry experts almost anything they need to know when planning for the future,
Economic: Industry are currently seeing lower than average sales due to the ongoing recession, here in Canada being a population of generally well off individuals the necessities are still going to be bought, its only the luxury items that people will hold off on buying. Baby feeding