The Internet's popularity has dramatically escalated over the past one decade and has become an integral part of daily life. Within the next few years the potential and capabilities of the Internet are endless. “Understanding customers objectives when they visit a web site are of vital importance to assist the individual consumer effectively by offering support that is in accordance with the customers' specific needs” (Ariely, 2000) With that in mind the following research will examine a continuously flourishing component of the Internet. Internet has emerged out as the new source of shopping. Online shopping has been in high demand as technology gets more advanced. There are so many stores that offer things online that it's not likely you won't find what you're looking for. You can shop various online stores with a few clicks of your muse and you can find everything you're looking for within minutes. It's convenient, it's easy, and you're likely to find everything you need. According to Harvard business review. “The research firm Forrester estimates that e-commerce is now approaching $200 billion in revenue in the United States alone and accounts for 9% of total retail sales, up from 5% five years ago. The corresponding figure is about 10% in the United Kingdom, 3% in Asia-Pacific, and 2% in Latin America. Globally, digital retailing is probably headed toward 15% to 20% of total sales, though the proportion will vary significantly by sector. Moreover, much digital retailing is now highly profitable. Amazon’s five-year average return on investment, for example, is 17%, whereas traditional discount and department stores average 6.5%.” (http://hbr.org/2011/12/the-future-of-shopping/ar/1) Nowadays , online shopping has increased over the past years as it has become the simplest, easiest and the most convenient way to purchase any good .this electric commerce method allow the commencer way to purchase any good. This electric commerce method allows...
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