A qualitative report
Submitted by: Vaibhav Singh
Student id: K0943552
Module Name: E-commerce operations (BBM001)
Module leader: Mr. John Eldred
Date of submission: 30th January 2010
Word count: 3599
Table of Contents
I. Executive Summary 3 II. Introduction: 4 III. Defining E-commerce: 5 III a). Types of e-commerce: 7 III b). Ecommerce applications: 8 IV. RESEARCH REPORT: 9 IV a). Company Profile 9 IV b). Strengths and weaknesses: 12 V. Research Methodology 13 V a). Aim and outline of the study: 13 V b). Study Design: 14 V c). Participants: 14 VI. Data Analysis: 14 VII. Result and Discussion: 15 VIII. Conclusion and recommendations: 17 IX. Limitation of the study: 18 X. References: 18
I. Executive Summary
The born of Internet has revolutionized the modern business concepts. With the increasing Internet usage and awareness, companies started utilizing this tool as their biggest power by storing data, making transactions, data management etc.,. This also saved them on extra manpower and loads of documentations and paper costs. The term ‘e-commerce’ was introduced by business researchers and marketers to designate the business done through Internet. But the term turned into a concept and was seen with a broader outlook.
E retailing emerged as one of the major application or subset of e-commerce. Initially it took a lot for companies to understand how to create the customer’s experience around the shopping through Internet. From the consumer’s point of view, online shopping firstly reduced the effort and cost of visiting the stores and market and secondly various shop bots and comparison sites offered them the exact comparisons they were looking for (Chevalier et al. 2003).
Through this report, we will try to gain an insight into the market value of a very popular online retailer, Amazon.com Inc. Initially it provides a precise company profile, with the strengths and weakness of the company followed
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