Nokia

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Table of Contents

Table of Contents 1
A.Acknowledgement 2
B.Project Outline 3
C.Executive Summary 5
D.Introduction 6
E.PESTEL Analysis 7
F.Porter’s Five Forces Industry Analysis 10
G.Key Success Factors 12
H.Appraisal of Nokia’s Resources 13
I.Assessment of Nokia’s Financial Resources 15
J.Review of Options and Recommendations for Future Strategic Direction 16
K.Recommendations for Successful Implementation of Strategies 18
L.Conclusion 19
M.List of References 20

Acknowledgement

I would like to express my gratitude to my lecturer Mr. G V Nathan. He has imparted his valuable knowledge in strategic management during my course of study and been generous in sharing his experience in the application of the various strategic analysis models. He has provided tremendous help to me in the course of the research and writing this paper.

Project Outline

Brief of Company

Nokia Corporation is a Finnish multinational corporation headquartered in Finland. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. With over 132,000 employees in 120 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. It is the world 's largest manufacturer of mobile phones with a global device market share was 31% in the fourth quarter 2010.

Company Contribution to the Economy

Nokia plays an important in the role of the economy of Finland where its market capitalization accounts for a third of the Helsinki Stock Exchange. The company accounts for more than 30% of the R&D budget and 9% of taxes (prior to its decline, it accounts for 18% of corporate taxes paid) in the country. Despite a drop in Nokia’s contribution to the Finnish gross domestic product (estimated to be US$231.982 billion), from 2.6% in 2008 to 6% in 2009, the Company remains as an important employer in Finland. Other than its direct influence on the Finnish



References: Best Global Brands 2010. Interbrand. BusinessWeek. September 15, 2009. Available at: http://www.businessweek.com/go/brand/. Boynton. A.C. and Smud, R.W. (1984). An assessment of critical success factors. Sloan Management Review. Summer. pp. 17-27. Bullen, C. V. & Rockart, J. F. (1981). A primer on critical success factors. Cambridge, MA: Center for Information Systems Research, MIT. Daniel, D.R. (1961). Management information crisis. Harvard Business Review, (Sept-Oct), 111-116. Fortune Global 500 2010. Fortune. July 26, 2010. Available at: [Accessed on 10 June 2011]. Kotler, P., Armstrong, G. (2004), Principles of marketing (10th edn). Upper Saddle River: Pearson Prentice Hall Mason, J Miller, D. (1988). Relating Porter 's business strategies to environment and structure: Analysis and performance implications. Academy of Management Journal, 31(2), 280-308. Supply Chain Top 25. AMR Research. May 28, 2009. Available at: [Accessed on 10 June 2011]. Virki, T. Nokia leads race for next billion mobile users. Reuters. June 22, 2007. Available at: [Accessed on 11 June 2011]. World 's Most Admired Companies 2010 – Top 50. Fortune. March 22, 2010. Available at: [Accessed on 10 June 2011].

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