Table of Contents 1
B.Project Outline 3
C.Executive Summary 5
E.PESTEL Analysis 7
F.Porter’s Five Forces Industry Analysis 10
G.Key Success Factors 12
H.Appraisal of Nokia’s Resources 13
I.Assessment of Nokia’s Financial Resources 15
J.Review of Options and Recommendations for Future Strategic Direction 16
K.Recommendations for Successful Implementation of Strategies 18
M.List of References 20
I would like to express my gratitude to my lecturer Mr. G V Nathan. He has imparted his valuable knowledge in strategic management during my course of study and been generous in sharing his experience in the application of the various strategic analysis models. He has provided tremendous help to me in the course of the research and writing this paper.
Brief of Company
Nokia Corporation is a Finnish multinational corporation headquartered in Finland. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. With over 132,000 employees in 120 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. It is the world 's largest manufacturer of mobile phones with a global device market share was 31% in the fourth quarter 2010.
Company Contribution to the Economy
Nokia plays an important in the role of the economy of Finland where its market capitalization accounts for a third of the Helsinki Stock Exchange. The company accounts for more than 30% of the R&D budget and 9% of taxes (prior to its decline, it accounts for 18% of corporate taxes paid) in the country. Despite a drop in Nokia’s contribution to the Finnish gross domestic product (estimated to be US$231.982 billion), from 2.6% in 2008 to 6% in 2009, the Company remains as an important employer in Finland. Other than its direct influence on the Finnish
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