Strenghts |Weaknesses | |
| | | |A well-recognised brand all over the world, the firm is considered |Bad reputation since 1997 because of picture showing child word in | |as a one of the major manufacturer of athletic shoes, sports |Pakistan. | |equipment |Very expensive prices in comparison with its competitors | |Established a long time ago |Limited to ordinary quality products | |Has a diversified range of sports products |Provides poor working conditions and tends to exploit cheap | |Good quality of products |workforce overseas | |Famous people represent the brand |Violated overtime laws and minimum wage rate in Vietnam, in 1996 | |(Michael Jordan) which help to reinforce its credibility |Contracts overseas companies that involving child labour. | |Is in the top 3 of climate-friendly companies | | |Is a very competitive organisation | | |Has no factories; they produce high quality product at the lowest | | |price wherever they can. | | |Operates in more than 160 countries around the world. They employ | | |directly...
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