Nice
Department of Business Studies
Diploma in Business Administration
Diploma in E-Commerce
August 2012 Semester
Final Examination
ELCM 201D Introductions to E-Commerce
Duration: 2 hours
Instructions:
1. This paper consists of 6 printed pages (including the cover).
2. Section A: Answer ALL questions on the multiple choice answer sheet provided. Section B: Answer any FIVE (5) questions on the answer sheets provided. Section C: Answer ALL questions on the answer sheets provided.
3. This is a closed-book test.
Section A: Answer All questions [Total 40 marks]
1. The process of buying, selling, or exchanging products, services, or information via the computer best defines a. electronic collaboration b. electronic commerce c. tweeting d. cyber sales
2. A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines e. e-business f. e-tailing g. e-collaboration h. cyber business
3. Old-economy organizations that perform their primary business offline, selling physical products by means of physical agents best defines i. click-and-mortar organization j. pure-play organization k. classic commerce organization l. brick-and-mortar organization
4. Large private organizational buyers and government agencies make large-volume or large-value purchases through ________, also known as reverse auctions. m. electronic tendering system n. online direct marketing o. name-your-own-price model p. viral marketing
5. Reintermediation occurs when: a. the power of existing intermediaries increases b. direct interactions between buyers and sellers are replacing the role of intermediaries c. new users are discovered
Diploma in Business Administration
Diploma in E-Commerce
August 2012 Semester
Final Examination
ELCM 201D Introductions to E-Commerce
Duration: 2 hours
Instructions:
1. This paper consists of 6 printed pages (including the cover).
2. Section A: Answer ALL questions on the multiple choice answer sheet provided. Section B: Answer any FIVE (5) questions on the answer sheets provided. Section C: Answer ALL questions on the answer sheets provided.
3. This is a closed-book test.
Section A: Answer All questions [Total 40 marks]
1. The process of buying, selling, or exchanging products, services, or information via the computer best defines a. electronic collaboration b. electronic commerce c. tweeting d. cyber sales
2. A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines e. e-business f. e-tailing g. e-collaboration h. cyber business
3. Old-economy organizations that perform their primary business offline, selling physical products by means of physical agents best defines i. click-and-mortar organization j. pure-play organization k. classic commerce organization l. brick-and-mortar organization
4. Large private organizational buyers and government agencies make large-volume or large-value purchases through ________, also known as reverse auctions. m. electronic tendering system n. online direct marketing o. name-your-own-price model p. viral marketing
5. Reintermediation occurs when: a. the power of existing intermediaries increases b. direct interactions between buyers and sellers are replacing the role of intermediaries c. new users are discovered