top-rated free essay


By YandongZhang1 Aug 05, 2013 912 Words
WRITING TASK 2:Re-Working of Day One Essay

To what extent have newspapers become an outdated source of information? Consider this question in relation to other forms of media used today to communicate information in a globalized world. To what extent have newspapers become an outdated source of information? Consider this question in relation to other forms of media used today to communicate information in a globalized world.

At present, most people obtain information from internet instead of newspapers. Many newspapers have been shut down because their circulation has decreased so dramatically. A survey in the United Kingdom indicated that the total number of dissemination of copies of daily and Sunday papers changed acutely, which was reduced from 38.4 in 1965 to 32.6 million in 1985, and plummeted to 22.7minllion in 2007. Therefore 41 percent of readers have exited from the paid newspaper market (15.7 millions) with an accelerating rate of decline(Franklin, 2008). Especially people who were born in the globalized era, they already use to the internet which is faster and offers more variety. In their view, newspapers are limited on effectiveness of time, wealth of information and interactivity. This essay aims to discuss this factor and is divided in these three sections.

Newspapers have limitations, concerning coverage of updated news, due to factors, such as printing and delivery. For instance, people find they can not read newspapers whenever and wherever they want because newspapers are delivered at a set time and set place. However, people can obtain information from the internet at anytime and anywhere, in an office, in a shop and in a pub. Conboy and Steal (2008) claimed that the “information revolution” has exploited news production and delivery, it is one of the important elements that “news” product and delivery capitalize in this information society. At present, trade goods as Computer, PDA or mobile phone transmits the latest news personally and timely. It is quite different from newspaper which is lacking interest day-old content media (Conboy, M and Steal, J. 2008). Therefore, information offered by newspapers is not as convenient as the information offered by internet.

Newspapers are generally divided by region, by function and by time, which limits their content regarding a source of information less wealthy than third generation media. In order to make a profit, newspaper need to advertise. Advertising is the elementary purpose for making a profit for newspapers which is more commercially viable viewed from the proprietor. Study shows, in the United States, about two-thirds of the text of average newspaper are full of advertisements, and 75-85 percent of financial gains are earned by advertising. The same conclusions are found in many European countries. Advertising supplies most resources of operating a successful newspaper at present. Choice of engagement, work processes, and costs are impacted by advertising for newspapers (Picard, 2008). Thus, this form of advertising limits the amount of information a newspaper can offer its readers, whereas, internet offers the general public the possibility to browse selectively to avoid advertising. Therefore, the wealth of newspaper content can not be compared with the internet.

Interactive service is a shortfall of newspaper compared to the internet. Pavlik (2000) has drawn attention to the fact that the publishers specified the fundamental relation with the publics by a “broadcast” model since the printing press was invented in Mainz, Germany 500 years ago. This one (or few) to many communication flow leads to little feedback between the information sources and receiver (or journalist and audience) and a relatively anonymous, diversified audience is the major characteristic of the “broadcast” model. Combining persuasion and information is the purpose of this communication. For instance, most of the news coverage is purposed to inform the public about various events and issues important to their communities and society generally. Consequently, newspaper is a one-way media, which can not collect feedback from readers instantaneously. People who focus on current events can not share their opinions with publishers and other readers, while the internet meets this requirement. Every age generation can express his (or her) view positively and critically whenever and wherever he (or she) wants to. Nevertheless, these printed media features make newspapers have to respond the reader’s opinions in a later time, which defines the newspapers can not be more efficient than the internet.

To sum up, comparing these two forms of media where people can obtain information, the internet communicates more effectively, has more wealth of information, and interactivity, therefore, newspapers become an outdated source of information obviously. In the future, newspapers should have a full understanding of own deficiencies, which have been mentioned in this essay, then shape guidelines on the basis of own characteristics, try to prevent to be eliminated.

Word count: 711

Conboy, M and Steal, J. 2008. The Future of Newspapers, Journalism Studies [Online]9(5) 650-661. Available from:[Accessed: 2nd Sep 2008]

Franklin, B. 2008. The future of Newspapers, Journalism Studies [Online]9( 5) 786-797. Available from:[Accessed: 2nd Sep 2008]

Pavlik, J. (2000). The Impact of Techenology on Journalism, Journalism Studie [Online]1(2) 229-237. Available from:[Accessed: 12th Dec 2010]

Picard, R. G. 2008. Shifts In Newspaper Advertising Expenditure, Journalism Studies [Online]9(5) 704-716. Available from:[Accessed: 2nd Sep 2008]

Cite This Document

Related Documents

  • Pest for Newspaper Industry

    ...Analysis Using the PEST analysis to assess the macro environment of the newspaper industry shows that the technology and recession are two of the major factors that have been affecting the newspaper industry as well as the socio cultural side. Technology The Internet, a powerful and advance technology, has changed the model of mass communica...

    Read More
  • Difference Between Internet Advertising and Newspaper Advertising

    ...A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. General-interest newspapers often feature articles on political events, crime, business, art/entertainment, society and sports. Most traditional papers also feature an editorial page containing columns which expr...

    Read More
  • Strategic Analysis of the Newspaper Industry

    ...NEWSPAPER PUBLISHING INDUSTRY A STRATEGIC ANALYSIS Author Name BUS5480-02 Strategic Management Dr. Uchenna Nwabueze Submission Date Abstract The Newspaper Publishing industry is a segment within the Media industry and is made up of companies whose primary scope is to produce and print newspapers. The industry has experienced declines...

    Read More
  • Newspaper vs the Internet

    ...Qn 2: Newspapers are under attack from the Internet, What strategies might they follow in order to survive? Internet technology has a solid effect on how firms compete in the twenty-first century. Michael Porter (strt mgment ) stated that companies that succeed in the twenty-first century are the ones who use the internet as a compliment to t...

    Read More
  • Advantages and Disadvantages of Internet and Newspaper Advertising

    ...year. Apart from online newspapers, a number of magazines such as the Economist and Harper’s have been doing this for a long time. Given the fact that one basic rule in the times of world wide web is to encourage to provide users with free information, it seems to be strange for those media conglomerates to disobey such rule and to put their o...

    Read More
  • Solution for the Decline of Circulation of Newspaper

    ...“Newspapers decreased circulation rates and what we should do to help!” Newspapers face stiff competition against other mediums that broadcast news, such as the television, the radio, and the biggest competition, the World Wide Web. With the fast advancement in technology, news no longer needs to be viewed sedentarily. Electronic companie...

    Read More
  • Newspapers Convergence to the Internet

    ...Newspapers convergence to Internet Intro to Mass Communication 17 April 2013 Newspapers are one of the oldest form of mass communication, dating all the way back to the 17th century. It is one of the mediums that has allowed the community and our society to gain access to informative and entertaining information. However, with the ever incr...

    Read More
  • The Struggle of Hardcopy Newspaper in the Digital World Dependent on Advertising Revenues

    ...News corporation Australia Newspaper Consumers Headed to the Graves Briefing Note Summary The struggle of hardcopy newspaper in the digital world Dependent on advertising revenues Newspaper industry heading towards a darker future Conclusion and Recommendations ...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.