Newell Corporate Strategy Case Analysis

How can you tell if your company is really more than the sum of its parts? To create viable corporate strategy you can´t act independently within the different internal factors of the company company. Even if you work well at the company core competencies, or even if you do a great job restructuring its corporate portfolios or building learning organizations you might not succeed. In that case you would be only focusing on individual elements of corporate strategy: resources, businesses, or organization rather than turning those elements into an integrated whole. That insight is the essence of corporate advantage – the way a company creates value through the configuration and coordination of its multibusiness activities. Ultimately, it is what
Newell deliberately moves managers across business units and from the business to the corporate level. It enables to transfer experience and the benefits of its transfers can be fully realized because of the commonalities across its businesses. They only activity shared is its advanced data-management system that is completely central and common to the whole Newell´s strategy. Determine the measures and rewards play an important role because when conducting an appropriate control system the corporate center can have the right perception to determine strategic decisions and influence performance in the individual businesses. 1. Corporate strategy is guided by a vision of how a firm, as a whole, will create value. 2. Corporate Strategy is a system of interdependent parts and it depends essencially on how the different elements reinforce each others. 3. Corporate Strategy must invests and capitalize on opportunities outside the company 4. The benefits of corporate membership must be greater than the costs. Sharp Sharp is characterized by being a corporation with a consistent vision of technological creativity which has pushed it to the forefront of its industry. Sharp´s valuable resources are a set of specialized optoelectronics technologies that contributes to the competitive advantage of the company´s core businesses. They have the amazing capability to multiply themselves across multiple products creating competitive advantage in those businesses based on its core technologies. Sharp´s basic structure is based on the fact that the research and manufacturing components occur in a single unit where scale economies can be exploited but which requires a need and a