NEW PRODUCT

Topics: Tommy Hilfiger, Photovoltaics, Solar cell Pages: 9 (1538 words) Published: March 9, 2015

Solar Powered Jacket
By Tommy Hilfiguer

DESCRIBE THE NEW PRODUCT

Our new product is a Solar Powered Jacket created by Pvilion for Tommy Hilfiger. The product features removable solar panels that provide energy to power electronic devices such as mobile phones and tablets. These specialty jackets will be available in select Tommy Hilfiger stores across Europe, North America, Latin America and Asia, and online.  The detachable Pvilion solar panels snap easily on and off the back of the limited-edition jackets, while a cable running discreetly through the garment’s lining connects the panels to a removable battery pack in the jacket’s front pocket. A special snap-flap closure provides easy access to the battery pack, and its double USB port allows the user to conveniently connect it with up to two mobile phones, tablets or e-reader devices via USB cord. The battery pack can also be charged via a laptop or external power outlet, and when not in use, it stores energy for use at a later time. The water resistant, lightweight removable solar panel unit is made with flexible amorphous silicon technology developed by Pvilion. When exposed to full sunlight, the high output solar cells can fully charge the battery pack which, in turn, can fully charge a standard 1500mAh mobile device up to four times. The main characteristics of the product are:

Classic fit
Weight: 41lbs
Interior jacket: 100% nylon. Exterior coat: 88% wool, 12% polyamide Button and zip closure, snap and slash pockets, removable hood, lined removable bag to stow solar panels when not in use. Spot clean

Imported
1 year limited warranty
Excluded from site-site promotions
One color: Portland moon wool
Size: small, medium, large
Price 599.00 $

WHY DID THE COMPANY DEVELOP THE NEW PRODUCT?

This brand is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Tommy Hilfiger brand's global awareness has been achieved through the consistent implementation of a global marketing and communications strategy, continued product enhancements, and an improved in-store experience.

We continue to make significant investments in global advertising and integrated marketing programs, spending over $185 million on global marketing and communications efforts in 2013. We continue to focus on elevating our products, reaching existing and new consumers with our eclectic "Hilfiger family" global advertising campaigns and investing in the in-store experience to drive the brand globally while continually improving our financial returns. Digital marketing is a particular focus area and is receiving a good response.

Tommy Hilfiger wants to make your portable charger wearable to make live easier.

This brand tries to solve a real problem that everyone have. If you're out and about, just doing you thing, when your phone/tablet/iPod/handheld gaming system runs clean out of power. There are a bunch of products on the market to help you out in these situations but most of them are an extra device that you have to remember to charge, then carry around with you.

With this jacket its possible to wear solar panels on your back and be fashionable at the same time.

In addition to being limited edition pieces that combine fashion with technology, the jackets also have a social component attached to them. Tommy Hilfiger said that 50 percent of the sales proceeds will be donated to the Fresh Air Fund, a charitable organization that Tommy Hilfiger sponsors. It provides 1.7 million children in New York City with a chance of going to summer camp.

THE BRAND

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers...
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