Preview

Marketing and Product

Good Essays
Open Document
Open Document
3133 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing and Product
Company G

3-Year Marketing Plan

Valerie Wilson

000236748

05/20/2013

Table of Contents

Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9

Introduction

Company G, a company with a terrific history, produces high quality small appliances. Company G’s reputation speaks for itself, having earned the title of one of the most Reputable companies today. N Company G is continuing this by introducing our new appliance called G camera X.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product

As stated earlier, Company G’s products enable consumers to improve the quality and convenience of their lives by providing innovative electric solutions.

Company G has introduced a new concept geared towards enhancing consumer’s enjoyment of using digital cameras. Company G’s new concept add ease and reliability to the everyday use of product.

Company G’s new digital camera, called G Camera X will feature awesome new additions which will include a hip new mold design and material, which will enhance the appearance and also the handling of product. The new mold design will leave the camera virtually break proof and water proof, which in term improves quality.

The new concept of solar power will be introduced in this product also. No longer will there be a need

You May Also Find These Documents Helpful

  • Good Essays

    MKT1 Task

    • 1849 Words
    • 8 Pages

    “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions”.…

    • 1849 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Mkt1 Template

    • 1880 Words
    • 8 Pages

    “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”…

    • 1880 Words
    • 8 Pages
    Good Essays
  • Better Essays

    WGU VZT1

    • 2005 Words
    • 8 Pages

    “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”…

    • 2005 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Glo-Bus 2012 Quiz 1

    • 1887 Words
    • 8 Pages

    | The company assembles entry-level cameras in-house using components that are made by a subsidiary; multi-featured cameras are outsourced from contract suppliers and are made to company specifications.…

    • 1887 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    MKT1 CompanyG Marketing Plan

    • 2537 Words
    • 10 Pages

    “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”…

    • 2537 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    GLO-BUS simulation.

    • 1434 Words
    • 6 Pages

    The Mission of the company is to produce world-class cameras marketed all over the world, produced at most optimum cost using best manufacturing practices, giving value for money to its customers and maximizing yield for its investors.…

    • 1434 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing

    • 2162 Words
    • 9 Pages

    * There is no indication that the tourist trade will slow down, in spite of exorbitant prices.…

    • 2162 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing and Product

    • 2896 Words
    • 11 Pages

    In today’s world, it seems as if everyone is constantly on the go, leaving little time to tackle the simple tasks. These tasks often make the difference between someone having a horrible day and having a great day. Preparing and eating a delicious and nutritious breakfast is one of those daily duties that will make the difference. However, in a study published by the American Diabetic Association, more than 1/3 of the United States skips breakfast, the most important meal of the day, due to demanding schedules and hectic morning routines. From busy working moms, to overwhelmed college students, everyone deserves a chance at a quick and healthy breakfast to begin a great day. Because Company G is dedicated to…

    • 2896 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Company G is a highly regarded and established electronics firm. As a company we’ve been successful in the small appliance market for a number of years. Our product line for this three year marketing plan is the ‘Healthy Hair Flat Iron’. The HHFI is a new and innovative iron that allows users to achieve beautiful flat ironed hair while leaving it feeling healthier and more luxurious than when they started.…

    • 2053 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing and Question

    • 1088 Words
    • 5 Pages

    variables that occur in each stage. Provide an example of a product or service that…

    • 1088 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Marketing and Product

    • 2696 Words
    • 11 Pages

    a. We have asserted that marketing is really the strategic idea of ‘connectedness’ with customers. From the perspective of your final project company, identify and discuss how your company connects with its customers – select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response.…

    • 2696 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Providing customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design…

    • 889 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing and Product

    • 3459 Words
    • 14 Pages

    Some marketers, feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product.…

    • 3459 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Research Paper Marketing Plan

    • 12372 Words
    • 50 Pages

    With the aid of a federal grant, Xavier University’s School of Nursing has created a Master of Science in Nursing (MSN) Clinical Nurse Leader (CNL) Distance Learning program with the goal of giving Registered Nurses (RNs) in rural areas of Ohio an opportunity to advance their education. Utilizing remote viewing technology, these students pursue one of the newest MSN concentrations aimed at vertical integration and improved patient care. Despite this innovative educational format, Xavier University’s School of Nursing has not been able to meet grant specifications mandating that they enroll 20 new students each year.…

    • 12372 Words
    • 50 Pages
    Powerful Essays
  • Good Essays

    Kodak Strategy

    • 423 Words
    • 2 Pages

    Other than Kodak's strengths in its long history of successful new product development, Kodak has been outstanding in its professional market. Most of Kodak's significant innovations in digital photography are associated with such a market. However, in consumer market, Kodak's poor performance to bring up a world-beating product has been considered a key weakness. Regarding to it, Kodak has made some changes in term of its method to develop new products. Effectively applying the Silicon Valley model and getting…

    • 423 Words
    • 2 Pages
    Good Essays