Mtv Into International Markets Could Have Affected Mtv's Original American Audience
Assessment 1-Case Study
1. Discuss how diversifying MTV into international markets could have affected MTV’s original American audience.
By going into international markets MTV could have lost its focus on attracting American audience by creating programs that would address the needs and interests of other nationalities. So by trying to gain attention from non Americans there was a risk to decrease the American audience.
Americans could have felt that MTV is no longer for Americans . The internet became an international market because people from all over the world can access its website, so it is important when an American types in their browser MTV, the person gets connected to the local website. An America most likely wouldn’t want to
1. Discuss how diversifying MTV into international markets could have affected MTV’s original American audience.
By going into international markets MTV could have lost its focus on attracting American audience by creating programs that would address the needs and interests of other nationalities. So by trying to gain attention from non Americans there was a risk to decrease the American audience.
Americans could have felt that MTV is no longer for Americans . The internet became an international market because people from all over the world can access its website, so it is important when an American types in their browser MTV, the person gets connected to the local website. An America most likely wouldn’t want to