International Marketing Management
Company Overview and History:
Moosehead (Moosehead Breweries Limited) is Canada's oldest and independent brewery, presently the firm is located in Saint John, New Brunswick. The brewery was founded in 1867 by Susannah Oland and, which is still operated by the Oland family, under Derek Oland. Moosehead is now Canada's largest 100% Canadian brewery. International Experience:
Moosehead has already its presence in Canada across 12 Provinces and total 14 countries across world. Products and Services:
Moosehead has good combination of light, smooth, strong and refreshing products with all are of same quality standards. Company has well diverse range of beer brands such as Moosehead Langer, Moosehead Pale Ale, Alpine Lager, Cracked Canoe and many more, which are highly popular across Canada and other countries. The USP of the company is its brewing in the “lager” beer segment. It is one of the oldest and one of the largest importers of lager and cider segmented beers in Canada. Strengths and Weaknesses:
Well Respected as one of Canada’s Popular breweries across region and effective brand awareness
| Operating in a highly competitive and challenging brewery industry
| Strong global presence with distribution across 14 different countries
| It has been fairly popular as premium beer, which many not attract middle or lower income consumers.
| Canada’s largest 100% owned and operated Canadian brewery compared to other breweries who are foreign owned
| Majority of market share is held by two major breweries
| Highest consumable beer across Canadian population
| In spite of very well popular, but not adapted across every corner of Canada
| Well designed Product Portfolio
South Africa has 49.32 million of total population as of 2009. With 11 official languages, also Country has total 9 provinces with 3...
Please join StudyMode to read the full document