Sample
TRENDS
What’s happening in the world of iced beverages?
We’ve looked at our data and we found out that...
1. Year on year (YoY) Beverage
Contribution is decreasing
FACT IS...
According to the USDA,
Customers want variety and are a glass of milk (1% fat) always looking for something new can provide about 12% of the required calcium intake: our Iced Choco can
Customers want “healthy” provide about options 2.
3.
14%
Dunkin Donuts Icy Choco
Iced Premium Roast Coffee
Bibingkinitan Iced Barako
COMPETITORS
We’ve looked at some of our competitors and their iced beverages. Let’s take a short peek of each and know why our new iced beverage is way better!
Dunkin Donuts’ Icy
Choco offers a rich, chocolatey beverage for the starting price of
P30. Their signature iced concoction; however, is swimming with ice.
12 oz.
P30
16 oz.
P35
McDonald’s Iced
16 oz.
Premium Roast Coffee is
Plain
made from 100% Arabica beans. Available in plain and vanilla, McDo’s chilly Vanilla
16 oz. treat has a steep price point, which can easily intimidate customers.
P39
P45
Bibingkinitan’s Iced Barako contains the same strong flavor with an icy twist. Price is also steep and for customers searching for an affordable cold drink on a regular basis, they will easily avoid this.
16 oz.
P45
WHAT’S
NEW?
CREWS!
Introducing Minute Burger’s new icy treat this Summer: Iced
Preparation and procedures
Choco Berry! A delicious combination are just the same with our of dark chocolate and berry, our new beverage is sure to excite children ages
13 to 18. Our chocolate is sourced and proudly imported from one of the best plantations in
Asia. It is made from a special blend of milk and dark chocolate to get that uniquely smooth texture and super delicious taste. Most of all, we only use REAL
MILK powder for Iced Choco
Berry.
ICED CHOCO
16 oz.
P18
What’s happening in the world of iced beverages?
We’ve looked at our data and we found out that...
1. Year on year (YoY) Beverage
Contribution is decreasing
FACT IS...
According to the USDA,
Customers want variety and are a glass of milk (1% fat) always looking for something new can provide about 12% of the required calcium intake: our Iced Choco can
Customers want “healthy” provide about options 2.
3.
14%
Dunkin Donuts Icy Choco
Iced Premium Roast Coffee
Bibingkinitan Iced Barako
COMPETITORS
We’ve looked at some of our competitors and their iced beverages. Let’s take a short peek of each and know why our new iced beverage is way better!
Dunkin Donuts’ Icy
Choco offers a rich, chocolatey beverage for the starting price of
P30. Their signature iced concoction; however, is swimming with ice.
12 oz.
P30
16 oz.
P35
McDonald’s Iced
16 oz.
Premium Roast Coffee is
Plain
made from 100% Arabica beans. Available in plain and vanilla, McDo’s chilly Vanilla
16 oz. treat has a steep price point, which can easily intimidate customers.
P39
P45
Bibingkinitan’s Iced Barako contains the same strong flavor with an icy twist. Price is also steep and for customers searching for an affordable cold drink on a regular basis, they will easily avoid this.
16 oz.
P45
WHAT’S
NEW?
CREWS!
Introducing Minute Burger’s new icy treat this Summer: Iced
Preparation and procedures
Choco Berry! A delicious combination are just the same with our of dark chocolate and berry, our new beverage is sure to excite children ages
13 to 18. Our chocolate is sourced and proudly imported from one of the best plantations in
Asia. It is made from a special blend of milk and dark chocolate to get that uniquely smooth texture and super delicious taste. Most of all, we only use REAL
MILK powder for Iced Choco
Berry.
ICED CHOCO
16 oz.
P18