What is microenvironment? A microenvironment is force particles that help an organization to serve the customers with its capability. Those particles which will be including under consideration are the consumer market, competitors, market channel firms, etc. The microenvironment of airway industries is like a web construction of related industries and parties. The figure 3.1 indicates that suppliers, company, competitors, marketing intermediaries, customers and public are constituted as an organization. The article shows that the main subject is about the arrival of airbus 380 (the giant of the skies) and about its supplies to the organization. After the arrival of airbus 380, the airways such as Emirates, especially Qantas which is one of the biggest customers of Boeing airbus industry, Malaysia Airlines, Etihad Airways and Singapore Airways have started to replace their airbuses with airbus 380
(The giant of the skies). (p.117-119, Principles of Marketing).
However, there are some outside competitors like budget airlines such as Tiger airways, Air AsiaX etc. Those kinds of budget airways focus on providing cheaper price than other airway industries. These airways are also forming an organization like others. Most of the budget airlines are using Boeing 747 which is the biggest airbus competitor with the new comer airbus 380. So, the different airlines must be strong enough to face the industries’ challenges. . (p.117-119, Principles of Marketing).
Airbus 380 has started its challenge to the industry with its new functions and new facilities. The new airbus 380 is powered with four Rolls-Royce Trent engines. (p.117-119, Principles of Marketing). It is known to be cleaner, greener, quieter and smarter. It generates 50 per cent less noise while taking off and three to four times while landing. (A380 family, unrivalled efficiency, available on