MICE and the potential of MICE for Vietnamese tourism and corporate entertainment
In this presentation, there are 3 main points. First, I’ll start by giving you the definition of MICE to understand what MICE is; then I will analyze the potential of MICE for Vietnamese tourism, and I will finish the presentation by showing the potential of MICE for corporate entertainment.. If you have any question, feel free to ask! But to make my presentation uninterrupted, please keep them until the end of my talk. Thanks! Ok, let’s start with the MICE definition or what is MICE. MICE stands for: Meetings, Incentives, Conferences or Conventions and Exhibitions or Events. MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some specific purpose. So,we can say that, MICE is a type of synthesis tourism, combining many activities. MICE has quickly developed in many countries across the world in recent years, bringing about active development of tourism operations. It becomes a type of industry,called: MICE industry. It is one of the fastest growing segments within the tourism industry, generating millions in revenues for cities and countries. MICE is also the popular trend of tourism in almost every country in the world, including developing countries like Vietnam. However, Europe and America still remain the major markets worldwide in respect of the number of meetings, conferences and exhibitions. Here is the rank of countries which have the highest number of meeting last year 2007. You can easily find out the top countries, having the highest number of meetings and MICE tours in the world. That is USA with 376 times, Germany with 320 times …. Well, you have heard about MICE definition and known that MICE is not an new tourism type but it is a potential type, popular over the world. So now, be ready to move to the next part of my presentation...
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