Mice
Executive Summary
The purpose of this document is to conduct research and a SWOT analysis to evaluate one of the designated MICE venue and to aid in the analysis and development of the Hotel’s initiative to promote MICE. Swissotel The Stamford one of Southeast Asia’s tallest hotels located at the Central Business District. With a total of 1,261 guestrooms and luxury suites, 16 restaurants and bars, Equinox Complex and Willow Stream Spa. Under the current trends of MICE, Singapore has maintained its position as 5th Covention City in the world for the 2nd consecutive year as well as Asia’s Top Convention City for the 10th consecutive year. Where major events like The ICCA Singapore 2012 is held at Marina Bay Sands Expo and Convention Center, having a significant importance as Prime Minister Lee Hsien Loong will be in attendance as the guest-of-honour for the opening ceremony and Mr. Lee Kuan Yew will be at a dialougue session during the gala dinner. Swissotel is also adjoined with Raffles City Convention Centre, which have a wide function space of more than 6,503 square metres.
Introduction on Swissotel
Swissotel The Stamford, one of Southeast Asia’s tallest hotels of a height of 226 metres is managed by Swissotel Hotels & Resorts. Swissotel The Stamford is located in the heart of the beautiful city of Singapore within world-class shopping, entertainment and the Central Business District (CBD) with City Hall Mass Rapid Transit (MRT) train station and other major transportation nodes at its doorstep.
Swissotel The Stamford provides a wide range of facilities that will make guest enjoy their stay at the hotel. Swissotel The Stamford consist of 1,261 guestrooms and luxury suites, 16 restaurants and bars, Equinox Complex and Willow Stream Spa. Willow Stream Spa is one of Asia’s largest spa and fitness facilities. The New Asia bar in Swissotel The Stamford holds special events on the second Saturday of every month and on the last Thursday of every month,
The purpose of this document is to conduct research and a SWOT analysis to evaluate one of the designated MICE venue and to aid in the analysis and development of the Hotel’s initiative to promote MICE. Swissotel The Stamford one of Southeast Asia’s tallest hotels located at the Central Business District. With a total of 1,261 guestrooms and luxury suites, 16 restaurants and bars, Equinox Complex and Willow Stream Spa. Under the current trends of MICE, Singapore has maintained its position as 5th Covention City in the world for the 2nd consecutive year as well as Asia’s Top Convention City for the 10th consecutive year. Where major events like The ICCA Singapore 2012 is held at Marina Bay Sands Expo and Convention Center, having a significant importance as Prime Minister Lee Hsien Loong will be in attendance as the guest-of-honour for the opening ceremony and Mr. Lee Kuan Yew will be at a dialougue session during the gala dinner. Swissotel is also adjoined with Raffles City Convention Centre, which have a wide function space of more than 6,503 square metres.
Introduction on Swissotel
Swissotel The Stamford, one of Southeast Asia’s tallest hotels of a height of 226 metres is managed by Swissotel Hotels & Resorts. Swissotel The Stamford is located in the heart of the beautiful city of Singapore within world-class shopping, entertainment and the Central Business District (CBD) with City Hall Mass Rapid Transit (MRT) train station and other major transportation nodes at its doorstep.
Swissotel The Stamford provides a wide range of facilities that will make guest enjoy their stay at the hotel. Swissotel The Stamford consist of 1,261 guestrooms and luxury suites, 16 restaurants and bars, Equinox Complex and Willow Stream Spa. Willow Stream Spa is one of Asia’s largest spa and fitness facilities. The New Asia bar in Swissotel The Stamford holds special events on the second Saturday of every month and on the last Thursday of every month,