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Mi4: Case Study: Xiaomi Inc.

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Mi4: Case Study: Xiaomi Inc.
XIAOMI
A Chinese electronics company headquarter in Beijing, China owns a private incorporation, Xiaomi Inc. and according to IDC (2015), it’s the world’s 4th largest smartphone maker. Xiaomi develops, design, and sells smartphones. The company sold over 60 million smartphones in 2014 with the start-up of US$1.1 billion, known as the world’s most valuable technology star-up. Xiaomi’s valuation is over US$46 billion, according to (Douglas MacMillan, 2015). Over 8000 employees in the company, throughout China, Malaysia, and Singapore, also it will expand to other countries such as Indonesia, India, Thailand, Philippines, Russia, Turkey, Mexico and Brazil soon. In July 2014, Xiaomi entered the Indian market and ever since then it has expanded …show more content…
develop their high-end smartphone, The Xiaomi Mi4. With its predecessor, the Xiaomi Mi3. From the reviews, it looks like a bigger iPhone 5s with its chamfered metal frame and a familiar front screen layout. With the hits it’s getting from reviewers, Xiaomi has actually pulled off that the Xiaomi Mi4 is one of the best-made Android handsets available now. It also manage to have a decent specs with high-tech custom software and all that with a third of the cost of an iPhone (Know Your Mobile, 2015). Even with the high spec and budget cost, the Xiaomi Mi4 still have some competitors like the OnePlus, Samsung, and …show more content…
The phone is made up of good quality, robust case, reasonable battery, high resolution screen and runs on the Android-based OS ROM called MIUI. Compared to the standard Android phones, Xiaomi has more special features and has options for customization for the users. The software is the key that drives Xiaomi on becoming successful rather than the hardware. The packaging of Mi 4 is like other typical Xiaomi products, it is simple, very minimalistic and eco-friendly to the users (Haston, 2014). Necessary accessories such as charger and sync cable will be
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