Harley Davidson 's Vision statement is, "We fulfill dreams inspired by the many roads of the World by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own individuality." Mission: “We ride with our customers and apply this deep connection in every market we serve to create superior value for all our customers” (Every Day Values, 2012) this has always been something that Harley Davidson has always successfully managed to do. Harley Davidson motorcycles have traditionally been made very well and up to date, have been the epitome of American made Motorcycles, and maintained their value longer than most other motorcycles. For these reasons Harley Davidson has enjoyed an untarnished reputation for as long as most people can remember. It has been a long and hard road for Harley Davidson, with its ups and downs, but it has survived, and still flourishes. This paper will critically examine Harley Davidson’s mission and vision and whether or not it is aligned with their stakeholders’ needs and goals.
Needs and Goals
It is clear that Harley Davidson’s vision of itself is a company that fulfills the dreams of its customers, while providing high quality products and experiences. Currently Harley Davidson 's mission and Vision is aligned with the needs of its stakeholders, primarily it consumers and its employees. Harley Davidson not only has a Mission and Vision, but it also has Values, Expected Behaviors, and Strategic Pillars. These promote creativity, continuous Improvements, and leader development.
Consumers are actually fulfilling more and more dreams, which is evident by increases in sales. There are many reasons for this, Harley Davidson listens to its consumers and values their input. They also created the Harley Owners Group (HOG) so that the Company can receive feedback from its riders and continue to make their experiences
References: Harley Davidson. (2012). Everyday Values: The Harley Davidson Code of Conduct. Retrieved from: http://media.corporate-ir.net/media_files/IROL/87/87981/Code_of_Conduct%20-%20English.pdf Fred, (2008). A case study of Harley Davidson’s business practice. Infotechdesign. Retrieved from: http://infotechdesign.net/itd/a-case-study-of-harley-davidsons-business-practices.html Jen Hoyer, (2013). Come Together: Harley-Davidson Works With Riders To Re-engineer World 's Most Popular Line Of Touring Motorcycles Retrieved from http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-newsArticle&ID=1848287&highlight=