Harley Davidson Competitive Analysis
Strategic Management and Strategic Competitiveness
Donald E. Baker
Strayer University
Dr. Nicole Ortloff
BUS 499-Business Administration Capstone
Oct 17, 2014
Mr. Richard Teerlink age 59 joined Harley Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President, and he was named Chief Executive Officer in 1989. Mr. Teerlink is also on the Boards of Directors of Johnson Controls, Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley.
Shareholder Lawsuits: In re Harley Davidson, Inc. Securities Litigation was a consolidated shareholder securities class action lawsuit filed in the United States District …show more content…
Determine how a company 's resources and capabilities can be used to gain competitive advantage.
Locate and compete in an attractive industry. Determine the industry that provides the best fit between the characteristics of the industry and the company 's resources and capabilities.
To attain a sustainable competitive advantage and earn above-average returns, companies should formulate and implement strategies that enable them to better exploit their resources and capabilities to take advantage of opportunities in the external environment than can their competitors.
Vision Statement: Harley Davidson of Montgomery will become the premier Harley Davidson dealership in the Southeast through continual employee education and training that shall provide the ultimate customer service experience. We will be the major contributing factor in the fun and enjoyment of riding.
Mission Statement: Our employees are our company. We contribute to the fulfillment of dreams by providing motorcycles and related products to our customers. We will keep our promises, treat all customers fairly, and above all be honest. Our business is customer …show more content…
Harley-Davidson believes the key to success is to balance stakeholders ' interests through the empowerment of all employees to focus on value-added activities."
"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments"(Harley-Davidson Home Page). The mission statement shows that the focus of the organization is on customer satisfaction and growth. Harley Davidson 's statement of company philosophy contains a separate list of the values of the organization. The values listed in this statement are, "Tell the Truth, Be Fair, Keep you’re Promises, Respect the Individual, Encourage Intellectual
Donald E. Baker
Strayer University
Dr. Nicole Ortloff
BUS 499-Business Administration Capstone
Oct 17, 2014
Mr. Richard Teerlink age 59 joined Harley Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President, and he was named Chief Executive Officer in 1989. Mr. Teerlink is also on the Boards of Directors of Johnson Controls, Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley.
Shareholder Lawsuits: In re Harley Davidson, Inc. Securities Litigation was a consolidated shareholder securities class action lawsuit filed in the United States District …show more content…
Determine how a company 's resources and capabilities can be used to gain competitive advantage.
Locate and compete in an attractive industry. Determine the industry that provides the best fit between the characteristics of the industry and the company 's resources and capabilities.
To attain a sustainable competitive advantage and earn above-average returns, companies should formulate and implement strategies that enable them to better exploit their resources and capabilities to take advantage of opportunities in the external environment than can their competitors.
Vision Statement: Harley Davidson of Montgomery will become the premier Harley Davidson dealership in the Southeast through continual employee education and training that shall provide the ultimate customer service experience. We will be the major contributing factor in the fun and enjoyment of riding.
Mission Statement: Our employees are our company. We contribute to the fulfillment of dreams by providing motorcycles and related products to our customers. We will keep our promises, treat all customers fairly, and above all be honest. Our business is customer …show more content…
Harley-Davidson believes the key to success is to balance stakeholders ' interests through the empowerment of all employees to focus on value-added activities."
"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments"(Harley-Davidson Home Page). The mission statement shows that the focus of the organization is on customer satisfaction and growth. Harley Davidson 's statement of company philosophy contains a separate list of the values of the organization. The values listed in this statement are, "Tell the Truth, Be Fair, Keep you’re Promises, Respect the Individual, Encourage Intellectual