Media Culture: the Triumph of the Spectacle

Topics: Advertising, News media, Mass media Pages: 10 (3388 words) Published: January 25, 2012
Media Culture: the Triumph of the Spectacle

“Media culture is a contested terrain across which key social groups and competing political ideologies struggle for dominance and . . . individuals live these struggles through the images, discourses, myths, and spectacle of media culture” -Douglas Kellner, Media Culture

Table of Contents
Introduction-------------------------------------------------------------------------------------------3 History of Media-------------------------------------------------------------------------------------4 Media Spectacle--------------------------------------------------------------------------------------5 Douglas Kellner’s Contribution & Guy Debord’s Influential Analysis of Spectacle-------7 The Spectacle Form of Media Culture------------------------------------------------------------8 The Spectacle in the World of Business----------------------------------------------------------9 The World of Celebrities--------------------------------------------------------------------------10 The Madonna Phenomenon-----------------------------------------------------------------------10 The World of Politics------------------------------------------------------------------------------11 Conclusion------------------------------------------------------------------------------------------13 Bibliography----------------------------------------------------------------------------------------14


At the end of the twentieth century, society became more and more aware of the changes in communication technology. People began to see changes in communication between individuals, changes in how individuals and society communicated, and changes in communication between societies and cultures. This led to an understanding of human development. The ability to communicate with the help of symbols is one of the fundamental features that differentiate us from the rest of the animal world. Without these practical communication skills and the intellectual capacity needed to use these skills to transmit, preserve, and propagate thoughts, emotions, and values, it would not have been possible to create such unique religious, ideological, and philosophical systems. Furthermore, without communication, we would not have art. Art has had a strong relationship with the media throughout the 19th and 20th centuries. New inventions and technology created a very favorable atmosphere for the development of new methods and means of communication. These new communication methods both benefited and furthered events within society. At the end of the 20th century, advanced methods and technologies in the field of communication fully changed the face of the world. Due to this change, some say it is very hard to find the line between reality and the reality that has been created and filtered by media. Some contemporary communication theoreticians have said that we find ourselves in the era of the simulation of the world.

History of Media

Mass media, a term that arose in the United States in the early 20th century with the advent of far-reaching advertising campaigns and news networks, includes all those mediums through which information is distributed to the masses. This includes advertisements, newspapers, magazines, radio, television, and the internet. According to some scientists, people started to speak of the media as far back as ancient Greece and Rome. These discussions of media focused mostly on the rhetoric surrounding the practice of persuasion. The Greek philosopher Aristotle said that rhetoric is “the faculty of discovering in any particular case all the methods of persuasion.” This kind of communication puts a heavy emphasis on meaning, and how the meaning is constructed and conveyed. Current mass media works in a similar way. One of the most important goals of today’s media is to construct a message that will convince the...
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