In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing news/information, entertainment and education. The first and foremost function of the media in a society is to provide news and information to the masses, that is why the present era is some time termed as the information age as well. People need news/information for various reasons, on one hand it can be used to socialize and on the other to make decisions and formulate opinions. Entertainment would be the other function of the mass media where it is mostly used by the masses to amuse them in present day hectic environment. Educating the masses about their rights, moral, social and religious obligations is another important function of mass media, which needs no emphasis.
In present era of globalization, majority of people in the society depends on information and communication to keep moving in the right direction, to remain connected with the world and do our daily activities like work, entertainment, health care, education, socialization, travelling and anything else that we have to do.
We need to be conscious of the reality that most of our decisions, beliefs and values stem from not only what we know for a fact, but also from the values that the media feeds us, whether it be a violent show or current news, telling us what we should be aware of. We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on kids, teenagers and society is so big that we should know how it really works. The media makes billions of dollars with the advertising they sell and that we are exposed to, every single moment. We buy what we are told to buy by the...
Please join StudyMode to read the full document