The MBA admission committee are very particular in knowing your career goals. Therefore, this is an important element in the application process. They map your career goals and the school’s curriculum. They look for strong reasons for how the school can support your goals. Never write doing MBA is your short-term goal. Remember that MBA is a mean to achieve your goals. The description of your career goal is a cardinal factor of you getting selected or rejected, by the panel.
The best way to frame your goals is to use the SMARTI framework.
Specific: In your MBA admission essay be specific about your long-term and short-term goals. Stating your goal precisely makes you win half the battle and make the reader believe you know what you want.
Do: Post-MBA, I plan to be a Merger and Acquisition consultant in a top consulting firm such as Accenture, Bain or Deloitte.
Don’t: Post-MBA I wish to be in a senior role in a reputed consulting firm.
Do: In long-term I want to start a boutique consulting firm focused on marketing services for FMCG clients in developing countries.
Don’t: My long-term goal is to start a consulting firm.
Be as specific as possible. Do not worry. You can always change and choose a more befitting and promising role after MBA. However, for the MBA application you have to be specific. Show the reader that you are focused on your career goals.
Measureable: Your stated goals should be measurable. In the Example1above, the do one is not only specific but also measurable. It is easy to measure whether one has become an M&A consultant.
Attainable: Discuss your goals, which are achievable in the duration you are talking. In short-term goals do not say that you want to be the CEO of a multinational company. So be rational and discuss goals, which are practically attainable in the term you are discussing.
Relevant: Your carrier goals should be as relevant as possible to your previous work experience and...
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