Martui Suzuki Segmentation and Sales Trend
SEGMENTATION AND SALES TREND OF MARUTI SUZUKI
SUBMITTED BY:
XERXES D. IRANI
B.COM 3RD YEAR
ROLL NO. 373
ROOM NO. 14
ACKNOWLEDGEMENT
This report bears the imprint of many people and without their support it would not have existed.
First of all I would like to express my sincere indebtedness and profound sense of gratitude to my parents whose support in all manners has made me capable to complete this project.
I acknowledge my deepest thanks to Prof. Ms. Sumana Guha for all her care and encouraging words and giving suggestions at different points of time
At the outset I would like to put on record my sincere gratitude to all of my firends for giving me valuable ideas throughout my project
DECLARATION
I, Xerxes D. Irani, a student of ST.Xavier’s College,Kolkata,B.com 3rd year(morning dept.) of marketing specialising group, hereby declare that the information given in this project is true and correct to the best pof my knowledge
I am solely responsible for the data collection and preparation of this project
PREFACE
In this project I have tried to find the segmentation of cars done by Marti Suzuki and its effect on customers. I have also tried to study the sales trend of the company. In this study I have followed different methods to find and analyse the data which are from primary as well as secondary sources. I have used question are method to study the sales trend of Marti Suzuki and have used it to question some dealers and customers for general data. In Cuttack and Bhubaneswar I have visited Marti showrooms and tried to know what cars are being sold the most and the reasons behind the same. I have tried to analyse the sales trend and find out why certain cars are more in demand amongst the customers. I have made an attempt to advise the company as to what modifications can be made to the existing models to get an edge over competitors. I have also used secondary data to analyse the sales trend of Marti Suzuki in which I studied the
SUBMITTED BY:
XERXES D. IRANI
B.COM 3RD YEAR
ROLL NO. 373
ROOM NO. 14
ACKNOWLEDGEMENT
This report bears the imprint of many people and without their support it would not have existed.
First of all I would like to express my sincere indebtedness and profound sense of gratitude to my parents whose support in all manners has made me capable to complete this project.
I acknowledge my deepest thanks to Prof. Ms. Sumana Guha for all her care and encouraging words and giving suggestions at different points of time
At the outset I would like to put on record my sincere gratitude to all of my firends for giving me valuable ideas throughout my project
DECLARATION
I, Xerxes D. Irani, a student of ST.Xavier’s College,Kolkata,B.com 3rd year(morning dept.) of marketing specialising group, hereby declare that the information given in this project is true and correct to the best pof my knowledge
I am solely responsible for the data collection and preparation of this project
PREFACE
In this project I have tried to find the segmentation of cars done by Marti Suzuki and its effect on customers. I have also tried to study the sales trend of the company. In this study I have followed different methods to find and analyse the data which are from primary as well as secondary sources. I have used question are method to study the sales trend of Marti Suzuki and have used it to question some dealers and customers for general data. In Cuttack and Bhubaneswar I have visited Marti showrooms and tried to know what cars are being sold the most and the reasons behind the same. I have tried to analyse the sales trend and find out why certain cars are more in demand amongst the customers. I have made an attempt to advise the company as to what modifications can be made to the existing models to get an edge over competitors. I have also used secondary data to analyse the sales trend of Marti Suzuki in which I studied the