Martui Suzuki Segmentation and Sales Trend

Topics: Maruti Suzuki, Suzuki, Suzuki Alto Pages: 19 (5663 words) Published: April 2, 2013
ROLL NO. 373

This report bears the imprint of many people and without their support it would not have existed. First of all I would like to express my sincere indebtedness and profound sense of gratitude to my parents whose support in all manners has made me capable to complete this project. I acknowledge my deepest thanks to Prof. Ms. Sumana Guha for all her care and encouraging words and giving suggestions at different points of time At the outset I would like to put on record my sincere gratitude to all of my firends for giving me valuable ideas throughout my project


I, Xerxes D. Irani, a student of ST.Xavier’s College,Kolkata, 3rd year(morning dept.) of marketing specialising group, hereby declare that the information given in this project is true and correct to the best pof my knowledge

I am solely responsible for the data collection and preparation of this project

In this project I have tried to find the segmentation of cars done by Marti Suzuki and its effect on customers. I have also tried to study the sales trend of the company. In this study I have followed different methods to find and analyse the data which are from primary as well as secondary sources. I have used question are method to study the sales trend of Marti Suzuki and have used it to question some dealers and customers for general data. In Cuttack and Bhubaneswar I have visited Marti showrooms and tried to know what cars are being sold the most and the reasons behind the same. I have tried to analyse the sales trend and find out why certain cars are more in demand amongst the customers. I have made an attempt to advise the company as to what modifications can be made to the existing models to get an edge over competitors. I have also used secondary data to analyse the sales trend of Marti Suzuki in which I studied the shares of the company in the market, its profit and loss, etc. I have analysed where Maruti has an edge over its competitors and where it is lacking behind and how it could improve its current sales trend.

1. Introduction 2. Objectives of the study 3. Methodology 4. Company Profile and SWOT analysis

5. Services offered
6. General description of models
7. Segmentation
8.1. Car market classification
8.2. Sector outlook
8.3. Comparative study of models of Maruti and its competitors 8. Data Presentation
9.4. Data Collection
9.5. Data Analysis
9.6. Data Interpretation
9. Sales trend
10. Conclusion
11. Recommendation
12. Annexure
13. Bibliography


Maruti Suzuki is India’s number one leading automobile manufacturer and the market leaderin the car segment both in terms of volume of vehicle and revenue earned. Until recently 18.28% of the company was owned by the Indian government and 54.2% by the Suzuki of Japan. The Indian Govt. held an initial public offering of 25% of the company in June 2003. As of 10 May 2007 government of India sold its complete share to Indian financial Institution. With this govt. Of India has no longer stake in Maruti Udyog. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production was started in 1983 with the Maruti 800 based on the Suzuki Alto Kei Car which at that time was the only modern car available in India. Its only competitor was Hindustan Motor’s Ambassador and the Premier Padmini were both around 25 years out of date at that point.Through 2004 , Maruti Suzuki had produced...
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