Marketing Tan hiep phat

Topics: Marketing, Pricing, Coffee Pages: 2 (623 words) Published: May 22, 2014
Tan Hiep Phat
Established in 1994, Tan Hiep Phat, its precursor being Ben Thanh beer and beverage workshop, has become the strong beverage group now with a series of healthful products. Tan Hiep Phat is the pioneer company in changing the Vietnamese drink habit: familiar with healthful bottled drink. The products such as Khong Do (Zero degree) green tea, Dr Thanh herbal tea, or newly I-kun carbonate green tea…are the leading brand name in the Viet Nam market, have showed the stature of the leading company in approaching and understanding the changeable demands of consumers. Dr.Thanh

Thanh Herbal Tea is a beverage brand famous in the Vietnam market are offered by Tan Hiep Phat Group - manufacturer and distributor of beverage products. Thanh Herbal Tea products are made ​​from 9 palace herbs . The main use of Dr.Thanh Herbal Tea is to promote health and prevent diseases 3.3 Price.

The current price of Dr Thanh Herbal Tea is higher than any other bottled beverage . However, customer acceptance of this product because it has health benefits .Dr.Thanh help us identify strategies THP products for this brand is a brief skimming , ie launching new products to the market with high prices and high levels of promotion : * The high prices to ensure gross profit per unit of product at the highest level , spending more on promotions to convince the markets about the benefits of products even with high prices . * Promotional activities at a high level is to increase market penetration rate . Pricing strategy also contributed in building the company's marketing strategy for products Dr.Thanh . As new products come on the market , so the company chose milk skimming pricing strategy for its products , valued at the highest price that the market can accept . In general, the price of tea herbs DR higher than the same products are extracted from 9 royal herbs , and the company has invested in machinery technology to reach international quality , the company always...
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