Marketing Strategy of Ford Motors
Chapter One: Introduction to Dissertation
1.1 Introduction
Marketing is a lot like religion and most people have a strong belief that this belief is typically predicted on how they were raised rather than a formal study of religion belief. Marketing also has its share of agnostics as well as atheists – “I don’t believe Marketing exists”. Regardless of how marketing is viewed today, few questions are come up: Which can survive without the other? This is a litmus test in many situations and all believe it is fair to say that any business cannot survive without a proper marketing strategy. (Wardlaw, 2007)
As there is rapid, real changes are taking places throughout the world politically, economically, socially and technologically, coupled by fierce competition, the business finds it very difficult to compete sensibly for customers in the dynamic market place. (Kotler, 2006) Marketing strategy plays an important role to shape the overall business goals. It includes the business, a description of the product and services, profile of the target users or clients and moreover defines company’s role in to the competition. In today’s era, the customer’s tastes and needs for the quality products and services and value for money cannot be neglected as it has become a challenge for business to satisfy and fulfil each and every customer’s needs. (Ward, 2000) The other challenges which the business can face are the different marketing channels such as television, internet, newspaper, advertisements which lead them to restructure their products and services according to the needs to the customers or clients. Marketing and customer orientation has become primary area of concern for the businesses and organisations are now trying to reorganise and restructure themselves so that they could implement these marketing and customer oriented practices precisely. (Wardlaw, 2007)
Every management guru believes that marketing is the brain of every business and to run a
1.1 Introduction
Marketing is a lot like religion and most people have a strong belief that this belief is typically predicted on how they were raised rather than a formal study of religion belief. Marketing also has its share of agnostics as well as atheists – “I don’t believe Marketing exists”. Regardless of how marketing is viewed today, few questions are come up: Which can survive without the other? This is a litmus test in many situations and all believe it is fair to say that any business cannot survive without a proper marketing strategy. (Wardlaw, 2007)
As there is rapid, real changes are taking places throughout the world politically, economically, socially and technologically, coupled by fierce competition, the business finds it very difficult to compete sensibly for customers in the dynamic market place. (Kotler, 2006) Marketing strategy plays an important role to shape the overall business goals. It includes the business, a description of the product and services, profile of the target users or clients and moreover defines company’s role in to the competition. In today’s era, the customer’s tastes and needs for the quality products and services and value for money cannot be neglected as it has become a challenge for business to satisfy and fulfil each and every customer’s needs. (Ward, 2000) The other challenges which the business can face are the different marketing channels such as television, internet, newspaper, advertisements which lead them to restructure their products and services according to the needs to the customers or clients. Marketing and customer orientation has become primary area of concern for the businesses and organisations are now trying to reorganise and restructure themselves so that they could implement these marketing and customer oriented practices precisely. (Wardlaw, 2007)
Every management guru believes that marketing is the brain of every business and to run a