Effective Strategies of Ford Motor Company
Effective Strategies
KierIa C Roberts
MGT/312
December 21, 2014
Elizabeth Jones
Effective Strategies
Alan Mulally, former president and chief executive officer of Ford Motor Company, graduated from the University of Kansas with a Bachelor and Master of Science degrees in aeronautical and astronautical engineering. He also earned a master’s degree in management from the Massachusetts Institute of Technology. He began his career with Boeing Commercial Airlines Group, where he managed all airplane development activities beginning in 1994. “Throughout his career, Mulally has been recognized for his contributions and industry leadership, including being named No. 3 on Fortune’s “World’s Greatest Leaders” list , one of the 30 “World’s Best CEOs” by Barron magazine, “Industry Leader of the Year” by Automotive magazine, one of “The World’s Most Influential People” by TIME magazine, “Chief Executive of the Year” by Chief Executive magazine, “Man of the Year” in the automotive sector by El Mundo and “Person of the Year” by Aviation Week magazine’ (Ford Media Center, 2014). Mulally is a proven leader of our time.
Mulally exhibited the vision and courage to lead Ford Motor Company to its highest standing in the automaker industry using basic leadership principles. “Ford Motor Company has been able to record a net profit of $2.7 billion for 2009, despite the fact that the company had a loss of $12.7 billion three years earlier in 2006 when Mulally assumed leadership and had to deal with the consequences of global financial crisis in between” (Dudovskiy, 2013). What is most interesting about the way in which he transformed the products and culture of Ford is that he had very little experience in the auto industry. Instead, Mulally capitalized on his management and leadership skills and brought to the table a clear vision, creativity, and communication that encouraged trust, all characteristics of the transformational leadership skills he possessed which allowed him to
KierIa C Roberts
MGT/312
December 21, 2014
Elizabeth Jones
Effective Strategies
Alan Mulally, former president and chief executive officer of Ford Motor Company, graduated from the University of Kansas with a Bachelor and Master of Science degrees in aeronautical and astronautical engineering. He also earned a master’s degree in management from the Massachusetts Institute of Technology. He began his career with Boeing Commercial Airlines Group, where he managed all airplane development activities beginning in 1994. “Throughout his career, Mulally has been recognized for his contributions and industry leadership, including being named No. 3 on Fortune’s “World’s Greatest Leaders” list , one of the 30 “World’s Best CEOs” by Barron magazine, “Industry Leader of the Year” by Automotive magazine, one of “The World’s Most Influential People” by TIME magazine, “Chief Executive of the Year” by Chief Executive magazine, “Man of the Year” in the automotive sector by El Mundo and “Person of the Year” by Aviation Week magazine’ (Ford Media Center, 2014). Mulally is a proven leader of our time.
Mulally exhibited the vision and courage to lead Ford Motor Company to its highest standing in the automaker industry using basic leadership principles. “Ford Motor Company has been able to record a net profit of $2.7 billion for 2009, despite the fact that the company had a loss of $12.7 billion three years earlier in 2006 when Mulally assumed leadership and had to deal with the consequences of global financial crisis in between” (Dudovskiy, 2013). What is most interesting about the way in which he transformed the products and culture of Ford is that he had very little experience in the auto industry. Instead, Mulally capitalized on his management and leadership skills and brought to the table a clear vision, creativity, and communication that encouraged trust, all characteristics of the transformational leadership skills he possessed which allowed him to