Marketing Plan of GIRL Generation
in the Great China Region
Marketing Plan
Prepared by
Objectives
Perfume
Making “GiRL” as a global top tier brand of luxury and style.
Café &
Others
Body
Care
Create awareness to the target on every single merchandise that developed and launched. Stationery
Lingerie
Coverage the Greater China market including Mainland China, Hong Kong &
Macau.
Costume
Jewelry
Cosmetic
To perform annual sales target of 1 million in quantity on every single item launched.
Taiwan
Thailand
Bedding
Fashion
Figure
Singapore
Malaysia
Vietnam
Evolution - from a “band” to a “brand”
•
Launch – starting from perfume, take the advantage of the fame that Girls Generations has developed which appealed to the media and let the people cast their limelight on the new star to born – “GiRL” .
•
Powered Ascent – Upsurge of the awareness which broadly accepted by the public, so the image of global top tier brand of luxury and style is achieved.
•
Surfing in the orbit – “GiRL” as they detached from the band, will surf along her way and deeply rooted in people’s heart and daily life.
•
Evolution – like a spaceship launched in the 1st stage; powered ascent by the popularity of the band in the beginning stages; as people getting used to the products in their daily life, the association to the band will by then be detached and finally “GiRL” will surf smoothly along her fly.
“GiRL” Flagship Store
Differentiation & Independence
Though it is necessary to use the band as a boost of promotion vehicle in the beginning of the product launch, the impact of the band should be diluted whence more products categories are developed. The “GiRL” will depend on her parents at the time she is given birth and becomes independent when she grows up.
•
Using fresh look teen-girls model to pave road for the grow up path
•
An international top-tier standard approach
•
Special Edition
Marketing Plan
Prepared by
Objectives
Perfume
Making “GiRL” as a global top tier brand of luxury and style.
Café &
Others
Body
Care
Create awareness to the target on every single merchandise that developed and launched. Stationery
Lingerie
Coverage the Greater China market including Mainland China, Hong Kong &
Macau.
Costume
Jewelry
Cosmetic
To perform annual sales target of 1 million in quantity on every single item launched.
Taiwan
Thailand
Bedding
Fashion
Figure
Singapore
Malaysia
Vietnam
Evolution - from a “band” to a “brand”
•
Launch – starting from perfume, take the advantage of the fame that Girls Generations has developed which appealed to the media and let the people cast their limelight on the new star to born – “GiRL” .
•
Powered Ascent – Upsurge of the awareness which broadly accepted by the public, so the image of global top tier brand of luxury and style is achieved.
•
Surfing in the orbit – “GiRL” as they detached from the band, will surf along her way and deeply rooted in people’s heart and daily life.
•
Evolution – like a spaceship launched in the 1st stage; powered ascent by the popularity of the band in the beginning stages; as people getting used to the products in their daily life, the association to the band will by then be detached and finally “GiRL” will surf smoothly along her fly.
“GiRL” Flagship Store
Differentiation & Independence
Though it is necessary to use the band as a boost of promotion vehicle in the beginning of the product launch, the impact of the band should be diluted whence more products categories are developed. The “GiRL” will depend on her parents at the time she is given birth and becomes independent when she grows up.
•
Using fresh look teen-girls model to pave road for the grow up path
•
An international top-tier standard approach
•
Special Edition