Marketing Managerial
Part One:
1. It is a concept where goods are produced without taking into consideration the choices or tastes of customer
a. Production Concept
2. It involves individuals who buys products or services for personal use and not for manufacture or resale
a. Micro Environment
3. It is the groups of people who interact formally or informally influencing each other’s attitudes and behaviors
a. Reference Groups
4. The concept of the product that passes through various changes in its total life is known as
a. Product Life
5. It refers to unique set of brand association that brand strategists aspires to create or maintain
a. Brand identity
6. It involves a pricing strategy that changes customers different prices for the same product or service
a. Price Discrimination
7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers
a. Retailing
8. It involves facility consisting of the means and equipments necessary for the movement of passenger of goods
a. Transportation
9. The advertising which is used to inform consumers about a new product or feature and to build primary demands is known as
a. Informative advertising
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions
a. Sales Forecasting
Part Two:
1. Write a short note on importance of consumer behavior for a business firm?
Ans: The main role of marketing manager is to satisfy needs and wants of the Customers. This can only be done by the study of Consumer Behavior. Consumer is the most important person to the marketer because the marketer takes in to consideration on the liking and disliking of the consumer and he produces the goods and services accordingly. The more the Consumer Behavior is learnt the more the needs and wants of the Customers are fulfilled. The Study of consumer behavior helps us;
• To design the optimal product or service for customers.
• To determine where the
1. It is a concept where goods are produced without taking into consideration the choices or tastes of customer
a. Production Concept
2. It involves individuals who buys products or services for personal use and not for manufacture or resale
a. Micro Environment
3. It is the groups of people who interact formally or informally influencing each other’s attitudes and behaviors
a. Reference Groups
4. The concept of the product that passes through various changes in its total life is known as
a. Product Life
5. It refers to unique set of brand association that brand strategists aspires to create or maintain
a. Brand identity
6. It involves a pricing strategy that changes customers different prices for the same product or service
a. Price Discrimination
7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers
a. Retailing
8. It involves facility consisting of the means and equipments necessary for the movement of passenger of goods
a. Transportation
9. The advertising which is used to inform consumers about a new product or feature and to build primary demands is known as
a. Informative advertising
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions
a. Sales Forecasting
Part Two:
1. Write a short note on importance of consumer behavior for a business firm?
Ans: The main role of marketing manager is to satisfy needs and wants of the Customers. This can only be done by the study of Consumer Behavior. Consumer is the most important person to the marketer because the marketer takes in to consideration on the liking and disliking of the consumer and he produces the goods and services accordingly. The more the Consumer Behavior is learnt the more the needs and wants of the Customers are fulfilled. The Study of consumer behavior helps us;
• To design the optimal product or service for customers.
• To determine where the