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CUTOMER PERCEPTION BEFORE BUYING A CAR
In general questions asked: 1. What is the consumer buying process according to you? 2. What are the important things for a customer before buying a car? 3. What are the key features on which customer take their decision? 4. Do customers come as individuals or as a group (Family/Friend)? 5. Does selection of a particular type of car depend on age group/income ? 6. What all things does a customer expect? 7. How does time period of the year or a particular month affect the buying behaviour? 8. Does fuel price hike affect the buying decision of customer? 9. What is the role of customization? 10. What are the financial options and their effects?
ANALYSIS 1. The important things before buying a car for a buyer is * Price * Mileage * Aesthetics * After Sales Service 2. 80% of the times customer comes with his family
15% of the times with his friends
5% of the times on their own 3. The preferences of age group(18-30) are in the following order i. Power ii. Aesthetics iii. Price iv. Offers v. After sales service vi. Mileage 4. The preferences of age group(above 30) are in following order i. Price ii. Mileage iii. After Sale Service iv. Offers v. Aesthetics vi. Power 5. People prefer diesel cars over petrol just because of the price difference even when it is not viable to them that is why companies now give suggestions to customer to make the right choice. 6. Social status also plays an important role. 7. 90% prefer taking cars on loans. 8. Out of 100 cars purchased 2-3 purchases are by woman showing an increase in demand of cars for woman. 9. When a family comes collectively kids have a major influence on the car colour and accessories. 10. Safety is becoming an important aspect for the customers these days. 11. 80% of the urban customer does his homework about the car and
In general questions asked: 1. What is the consumer buying process according to you? 2. What are the important things for a customer before buying a car? 3. What are the key features on which customer take their decision? 4. Do customers come as individuals or as a group (Family/Friend)? 5. Does selection of a particular type of car depend on age group/income ? 6. What all things does a customer expect? 7. How does time period of the year or a particular month affect the buying behaviour? 8. Does fuel price hike affect the buying decision of customer? 9. What is the role of customization? 10. What are the financial options and their effects?
ANALYSIS 1. The important things before buying a car for a buyer is * Price * Mileage * Aesthetics * After Sales Service 2. 80% of the times customer comes with his family
15% of the times with his friends
5% of the times on their own 3. The preferences of age group(18-30) are in the following order i. Power ii. Aesthetics iii. Price iv. Offers v. After sales service vi. Mileage 4. The preferences of age group(above 30) are in following order i. Price ii. Mileage iii. After Sale Service iv. Offers v. Aesthetics vi. Power 5. People prefer diesel cars over petrol just because of the price difference even when it is not viable to them that is why companies now give suggestions to customer to make the right choice. 6. Social status also plays an important role. 7. 90% prefer taking cars on loans. 8. Out of 100 cars purchased 2-3 purchases are by woman showing an increase in demand of cars for woman. 9. When a family comes collectively kids have a major influence on the car colour and accessories. 10. Safety is becoming an important aspect for the customers these days. 11. 80% of the urban customer does his homework about the car and