Marketing Channels

Good Essays
Topics: Sales, Marketing
Charlotte Langston
Marketing Channels
The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected
Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses.
Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers in a face to face manner, generally in their homes or homes of others, at their workplace and other places away from permanent retail location. Direct sales typically occur through explanation or person demonstration by an independent direct salesperson. The direct salesperson demonstrates product to a group of guests, invited by a host in whose home or other location the demonstration takes place.
Objectives of each channel selected
The objective to direct marketing is to create connections with targeted consumers to obtain an immediate response and build everlasting and cultivate everlasting customer relationships. This systems helps to separate suspects from prospects, converting one-time buyers to multiple-time buyers, and which are advocates are our multiple-time buyers; creating everlasting relationships that gave us our advocates a prime role in our indirect marketing. Our best customers are advocates. Advocates sell our product by touting about them to their friends, family, neighbors and business colleagues.
With direct marketing an easy to use, private and convenient way to shop is made available to the consumers. It allows for an immediate and interactive communication with consumers and sellers. It also provides sellers the ability to target small groups and or individual consumers and tailor offers to meet their needs. Provide sellers with a low-cost and efficient alternative approach to reaching their consumers. Direct marketing is

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Marketing Channels

    • 962 Words
    • 11 Pages

    14 Designing and Managing Integrated Marketing Channe What Is a Marketing Channel? A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management, 14e. 14-2 Channels and Marketing Decisions   Push strategy Pull strategy Copyright © 2013 Dorling Kindersley…

    • 962 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Channels

    • 3084 Words
    • 13 Pages

    Marketing channels Term paper Prepared by: Essam Eldin Khater • Marketing Channels literature review To reach a target market, the marketer uses marketing channels. The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses,…

    • 3084 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Channels

    • 278 Words
    • 2 Pages

    SUMMARY REPORT What is marketing channel? Are sets of interdependent organizations involved in the process of making a product or services available for use or consumption? They are set of pathways a product or service follows after production, culminating in purchase and use by final consumer. The importance of channels: One of the chief roles of marketing channels is to convert potential buyers into a profitable order. Marketing channels also represent a substantial…

    • 278 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Channels

    • 1482 Words
    • 6 Pages

    Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service, the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée, Thill, Mescon; p. 417-418), a market channel is the network of firms that work together to get goods…

    • 1482 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Marketing Channels

    • 657 Words
    • 3 Pages

    Principles of Marketing CHAPTER 8: MARKETING CHANNELS CHAPTER 8: MARKETING CHANNELS Its Nature & Functions * Marketing channels are conduits used by the firm to distribute its products. * Marketing channels are human creations and they may be designed and structured to serve the needs of the user. * A marketing channel may be defined as a set of interdependent organization and individuals that facilitate the movement and transfer Functions of the Marketing Channels 1…

    • 657 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Channels

    • 1234 Words
    • 5 Pages

    DISTRIBUTION CHANNELS Distribution Channels and Their Impact on Marketing Strategies Name: Institution: DISTRIBUTION CHANNELS Abstract This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their product…

    • 1234 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Channel

    • 44617 Words
    • 179 Pages

    Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) Downstream…

    • 44617 Words
    • 179 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Channels

    • 991 Words
    • 3 Pages

    Page 29 – Question 1 a. The Independent Beauty Consultant participate in the eight universal marketing flows by: 1. Independent Beauty Consultant should have the Physical possession to be able to start her business in the right track to be in touch with all the company channels. 2. Independent Beauty Consultant will have the Ownership of all the products that they are using in there business by buying them as a whole sale from the distributor so, that all the products are available for…

    • 991 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Channels

    • 3270 Words
    • 14 Pages

    logistics when dealing with downstream channel members. Therefore increasing their rewards for doing business with the supplier and becoming difficult to imitate. In turn, channel members make markets and are the faces of their producer to those markets. Question 4: "We should not deal with powerful suppliers. They are sure to abuse us, after they use us". Debate this statement, often heard in the meeting rooms of distributors and sales agents. As the usual channel conflict is a zero sum game where…

    • 3270 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Intercontinental University Unit 3 Individual Project MKTG 205 – Principles of Marketing June 29, 2011 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical, Horizontal and Multichannel Marketing Systems. It also, explains my target market needs at the Hershey Company. There is also a brief description of how many channel members the company needs and why they need them. Hershey Company Introduction…

    • 804 Words
    • 4 Pages
    Good Essays