marketing
FCC Assignment
Mackenzie Steger
April 21, 2014
Net Neutrality
Net neutrality basically means that Internet service providers and governments should treat all data on the Internet equally. Treating the Internet equally means to not discriminate or charge differentially by user, content, site, platform, application, type of attached equipment, and modes of communication. Another accepted term for net neutrality is "open internet" where you can use your internet connection for anything you wish at no additional charge and with no restrictions—this would be a net neutral environment. A "closed internet" is a situation where corporations can restrict what you see over an internet connection and charge for it. Regarding net neutrality in the United States, the FCC has laid out a series of rules and guidelines to follow. The four principles include accessing the lawful Internet content of their choice, running applications and use services of their choice, subject to the needs of law enforcement, connecting their choice of legal devices that do not harm the network, and competition among network providers, application and service providers, and content providers. This is the current law for the United States.
Although some are for net neutrality, there are many users against it. A big concern in regards to net neutrality is a concern for privacy. Users think that ISPs may have profit motives to analyze what their subscribers are viewing, and be able to use such information to their financial advantage. Innovation and Investment is another argument. Telecommunications providers such as telephone and cable companies, and some technology companies that supply networking gear, argue telecom providers should have the ability to provide preferential treatment in the form of tiered services. A third argument is user welfare. Some opponents of net neutrality argue that under the ISP market competition, paid-prioritization of
Mackenzie Steger
April 21, 2014
Net Neutrality
Net neutrality basically means that Internet service providers and governments should treat all data on the Internet equally. Treating the Internet equally means to not discriminate or charge differentially by user, content, site, platform, application, type of attached equipment, and modes of communication. Another accepted term for net neutrality is "open internet" where you can use your internet connection for anything you wish at no additional charge and with no restrictions—this would be a net neutral environment. A "closed internet" is a situation where corporations can restrict what you see over an internet connection and charge for it. Regarding net neutrality in the United States, the FCC has laid out a series of rules and guidelines to follow. The four principles include accessing the lawful Internet content of their choice, running applications and use services of their choice, subject to the needs of law enforcement, connecting their choice of legal devices that do not harm the network, and competition among network providers, application and service providers, and content providers. This is the current law for the United States.
Although some are for net neutrality, there are many users against it. A big concern in regards to net neutrality is a concern for privacy. Users think that ISPs may have profit motives to analyze what their subscribers are viewing, and be able to use such information to their financial advantage. Innovation and Investment is another argument. Telecommunications providers such as telephone and cable companies, and some technology companies that supply networking gear, argue telecom providers should have the ability to provide preferential treatment in the form of tiered services. A third argument is user welfare. Some opponents of net neutrality argue that under the ISP market competition, paid-prioritization of