Marketing 100

Topics: Baby boomer, Landline, Mobile phone Pages: 2 (748 words) Published: June 18, 2013
MARKETING 100

The baby boomer population is edging into retirement. The second largest generation in the United States consists of baby boomers. Baby boomers ares proportioned across the country. Census data suggests that cities with the most boomers to accommodate are in the eastern United States, led by Portland, Maine, where baby boomers make up nearly 30 percent of the population. Meanwhile, those cities with the smallest boomer populations are in the West, clustered in Texas, Utah, and California. The older population, persons 65 years or older, are numbered 39.6 million in 2009 (the latest year for which data is available). They represented 12.9% of the U.S. population, about one in every eight Americans. By 2030, there will be about 72.1 million older persons, more than twice their number in 2000. People 65+ represented 12.4% of the population in the year 2000, but are expected to grow to be 19% of the population by 2030. http://www.census.gov/prod/2009pubs/p95-09-1.pdf A research conducted by ABI in February of 2010 that found that 45% of those asked were comfortable with this concept. While these numbers seem staggering for the current industry to find reason to keep landline phones afloat, AT&T along with Verizon Company has expressed they are not ready to discharge the phone line segment of their operations. While they each are aware of the current trends, both companies express it is too soon to discontinue the landline phone business.

In today’s business world, landlines are becoming obsolete. The methods we will use to increase adoption rates are building customer awareness. Promotional offers with our existing customers. Our market segment aiming at the aging population, our senior citizens, we will also apply a special rate. We can offer trial account set up that would give. “Fully 47 percent of the public say that it's younger, smarter and more nimble cousin the cell phones is a necessity of life. Today, 84 percent of adults use cell...

References: http://www.usnews.com/news/best-cities/slideshows/the-10-cities-with-the-highest-concentrations-of-baby-boomers/11
http://www.census.gov/prod/2009pubs/p95-09-1.pdf
http://gigaom.com/broadband/att-price-hikes-and-the-economics-of-dumping-your-landline/
http://www22.verizon.com/home/phone/#callingfeatures
http://www.nbcnews.com/id/38788739/ns/technology_and_science- tech_and_gadgets/t/tvs-landlines-decline-among-americans/#.UUFYFBykpbo
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