Market Segments

Topics: Marketing, Strategic management, Inventory Pages: 4 (1375 words) Published: November 11, 2013
Mission Statement
Bradley’s Reprocessed Technology is a new Value Added Reseller (VAR). The company’s mission is focused on marketing specialty inventory software products to over 1,200 VARs that sell in vertical markets. Each market is distinct and serves a particular specialty industry. In addition to the software, Bradley will sell the inventory data collection hardware that will operate the software. Customarily, VARs who sell to these vertical markets focus solely on the industry's distinctive product line or service. Though their customers have inventory controls needs, these VARs have not had a product they could offer until now. Critical to the product's success is the ability to sell the customer an inventory management solution that costs less than $5,000. Bradley’s Reprocessed Technology has signed a strategic alliance agreement with Waverly Engineering to sell its software products through these VARs. The first product is Waverly Inventory Basic and will be released in May. Bradley’s Reprocessed Technology projects sales of 20,000 units in 36 months. The product will sell for $850. Even though the company is focused on the vertical markets, VARs who sell warehouse are also interested in a low-end data collection solution. Crest Systems will assemble 1,000 plus warehouse management VARs to sell Waverly Inventory Basic. Bradley Reprocessed Technology will also develop specialty software modules that can be integrated within Waverly Inventory Basic software. These units will sell for $800 to $1,000. Bradley’s Reprocessed Technology plans to create a strong business relationship with its VARs customers that will lead to providing additional software and hardware products. Company Background

Bradley’s Reprocessed Technology is a Value Added Reseller (VAR) that is focused on selling low-end inventory software and hardware products. The company markets Waverly Engineering software products to over 1,200 VARs that sell products in vertical markets. Also,...

References: Arizona State Board of Directors for Community Colleges, P. X. (2001). Arizona Learning Systems Business Plan.
Solomon, G. T. and Whiting, G. B. (2004). Keys to the future of American business. Proceeding of the creativity, innovation and entrepreneurship symposium. 3rd, Framingham.
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