Managing Information in Organisation H&M
Managing Information
Managing Information in Organisations
Report
Table of Contents:
I. Introduction ……………………………………………………………………………………………………………………. 3
1. E-marketing as new competition field …………………………………………………………………………….. 3
2. H&M facts ………………………………………………………………………………………………………………………. 3
II. HM.com as an example of great e-marketing ……………………………………………………………….... 4
1. H&M website’s development of existing business practice and channels of communication 4
2. Reasons to “buy-into” H&M online experience ……………………………………………………………….. 5
3. Organization’s user-friendliness and security concerns …………………………………………………… 6
III. Conclusion ……………………………………………………………………………………………………………………….. 7
I. Introduction.
1. E-marketing as new competition field.
Nowadays different brands, companies and organisations compete with each other on different fields. It starts with the research, technologies, data management to the final strategy that is going to put them ahead of the others. “Organisations that understand their true strengths are better able to compete successfully in a rapid expanding and competitive world economy. (...) John Kay attributes corporate success to four distinctive capabilities: innovation, architecture, reputation and strategic assets, and suggests that effective blending of these four can contribute to the unique capability of an organisation” (Ambrosini, V. 1998). In current times there is one more, very important field – internet. Internet marketing brought media to a global audience. For few years now it includes management of digital customer data and electronic customer management system. Internet gave marketing a whole new meaning by opening the main doors to the whole new e-world. An example of a company, which manage to be far ahead of its competitors, thanks to not only is marketing strategy on the high street but also, thanks to very innovative and effective
Managing Information in Organisations
Report
Table of Contents:
I. Introduction ……………………………………………………………………………………………………………………. 3
1. E-marketing as new competition field …………………………………………………………………………….. 3
2. H&M facts ………………………………………………………………………………………………………………………. 3
II. HM.com as an example of great e-marketing ……………………………………………………………….... 4
1. H&M website’s development of existing business practice and channels of communication 4
2. Reasons to “buy-into” H&M online experience ……………………………………………………………….. 5
3. Organization’s user-friendliness and security concerns …………………………………………………… 6
III. Conclusion ……………………………………………………………………………………………………………………….. 7
I. Introduction.
1. E-marketing as new competition field.
Nowadays different brands, companies and organisations compete with each other on different fields. It starts with the research, technologies, data management to the final strategy that is going to put them ahead of the others. “Organisations that understand their true strengths are better able to compete successfully in a rapid expanding and competitive world economy. (...) John Kay attributes corporate success to four distinctive capabilities: innovation, architecture, reputation and strategic assets, and suggests that effective blending of these four can contribute to the unique capability of an organisation” (Ambrosini, V. 1998). In current times there is one more, very important field – internet. Internet marketing brought media to a global audience. For few years now it includes management of digital customer data and electronic customer management system. Internet gave marketing a whole new meaning by opening the main doors to the whole new e-world. An example of a company, which manage to be far ahead of its competitors, thanks to not only is marketing strategy on the high street but also, thanks to very innovative and effective
Bibliography: • Ambrosini, V. (1998) Exploring techniques of analysis and evaluation in strategic management (London: Prentice Hall Europe) • Chaffey, D. (2000) Internet Marketing: strategy, implementation and practice (Harlow: Financial Times Prentice Hall) • Davis, J. (2000) A guide to web marketing: successful promotion on the net (London: Kogan Page) • Orna, E. (1995) Managing information for research (England: Open University Press) ✓ [http://www.hm.com/gb/#/startns/] Accessed: 11 March 2010 ✓ [http://emygourdet.wordpress.com/] Accessed: 11 March 2010 ✓ [http://emarketingassociation.ning.com/profiles/blogs/hampm-online-marketing-audit] Accessed: 12 March 2010 ✓ [http://ivythesis.typepad.com/term_paper_topics/2008/02/hm.html] Accessed: 12 March 2010 ✓ [http://www.brandchannel.com/features_profile.asp?pr_id=51] Accessed: 12 March 2010