Management of New and On-going Ventures

Powerful Essays
Nanyang Technological University
Nanyang Technopreneurship Center

ET9103
Management of New and On-going Ventures
Batch 34 / Group 2

Name: Adhimoolam Anusha – U1221922L
Chua Yun Hui Joy – U1022271A Nayana Rao Poluru Mastan – U1220857G
Prashanth Somanathan – U
Meera Darshini Ratty – U1221891J
Yu Anqi – U1230289J

Contents 1. Introduction 1 2. Company Analysis 2 3. Environmental Analysis 7 Political 7 Economic 7 Social 7 Technology 7 Legal 7 Porter's Five Forces Analysis: 8 4. Swot Analysis 9 Strengths of JustDial.com: 9 Weaknesses of JustDial.com: 9 Opportunities 10  More expansion into the mobile industry 10 In the near future, there will be a significant increase in the number of people who own a smartphone. It would be opportunistic of Justdial to create innovative products and services that target the mobile Internet industry. 10  Worldwide expanision 10 JustDial is prominent in only a handful of countries at the moment, they could look into global expansion in the near future. 10  JustDial Instant Dial Application 10 JustDial could strike a deal with smartphone companies such as apple to get an instant dial application that is pre-installed on the phone. This would enable users to call JustDial by simply clicking on the application. This is useful as it increases the target market of Justdial. Those who were unaware of Justdial will now be aware. 10 Threats 10  Fast rising competition 10 5. Recommendation 12 6. Conclusion 13 7. References 14 Appendix 15

1. Introduction

Vision & Philosophy
The company's goal is to create long-term shareholder value by enhancing its position as a leading local search service. The company’s philosophy focuses on enhancing the experience of the end user through innovation, feedback, integrity and teamwork.

What does it do?
JustDial is the number one search engine and destination for customers in India. Its comprehensive database of a

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