Management

Topics: Target market, Success, Gulf War Pages: 2 (690 words) Published: December 17, 2011
This case study covers the foundation of Madonna's Business Success & her ability to sustain her reign as ‘Queen of Pop' throughout the last 25 years.

1. Describe & explain the strategy being followed by Madonna in terms of the explanation of competitive strategy given in Chapter 6?

In accordance with bowman’s theory of the Strategy Clock, the competitive strategy option Madonna is following is focused differentiation. McDonald’s products are perceived as a high quality and have a substantial price premium to them aiming to target a niche market. * Top selling Albums & Singles

* Worldwide Sell out Concerts
* Style Icon for Pepsi, Max Factor & GAP
* Author of top selling Children's books
* Films
Consumers are prepared to pay a premium price to obtain a Madonna’s products, whether it is her latest album on the day of release or expensive tickets to her unobtainable worldwide tours. Companies launch large marketing & advertising campaigns using her image as many see her as iconic & a leader in fashion. Madonna has a rebellious manner and her aim in the 1990’s was to share the importance of women’s sexuality. However over the years Madonna has become more sensitive as she has grown up in the public eye and she doesn’t wish to offend. For e.g. her withdrawal of a Che Gevara image during the gulf war in 2003, although she is still maintains a prominent figure in today’s market. Madonna’s however is still quite radical and still quite surprising towards her consumers e.g. the ‘Britney Kiss’ – which ins essence will give her a unique advantage and mass selling potential in the hypercompetitive music industry. 2.Why has she experienced sustained success over the past 2 decades? Madonna is said to be the smartest women In show business. Her success is due to differentiation; she constantly reinvents her persona and music style which targets new/markets and she develops skills in new niche areas of markets to...
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