Management 497 Assignment Week 2

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Audit Exercise Paper Two
Student Name
MGT/497 – Strategic Technology Planning for Organizations
Professor Name
January 16, 2012

Introduction This paper will refer to two audit exercises from Chapter three and Chapter four of the textbook. The first one will refer to demand for product, competitive response, level of novelty of the innovation, factor that could block the good outcome of an innovation, and other factors. The second audit exercise will involve the assimilation of a checklist for innovation with respect to the considered organization. It will also determine the readiness of the organization to implement an innovation strategy. The company chosen for these audit exercises is Apple. Everyone has heard about this company and knows that the products of it are very important in our lives. According to Apple Inc. (2012), they mission statement says that they design Macs, the best personal computers in the world and they lead the digital music revolution with their iPods and iTunes online stores. The mission statement also says that the company has reinvented the mobile phone with their revolutionary iPhone and that they define the future of mobile media and computing devices with the iPad. The goal of this company is to make the best mobile product from their phone. Remember what Steve Jobs said when people asked him about the purpose of this company. He said that the company will try and offer with their mobile phone what the people need and not what they want.
Audit Exercise Chapter 3 This audit exercise will address demand for the product or products of Apple, factors possible to block the success of an innovation, their standards, competitive response, the level of novelty of the innovation, as well as other factors. White and Bruton (2011) give the following factors to determine the value of an option: favorability of demand for products, factors to speed adoption, factors to block the success of an innovation, the chances of strong competitive



References: Apple Inc. (2012). Apple Corporate Information. Retrieved from http://investor.apple.com/faq.cfm?FaqSetID=6 Miami University (2007). What is Leadership? Retrieved from http://www.units.muohio.edu/saf/leadership/students/whatisleadership.html Vogelstein, F. (2008). The Untold Story: How the iPhone Blew Up the Wireless Industry. Retrieved from http://www.wired.com/gadgets/wireless/magazine/16-02/ff_iphone?currentPage=all White, M.A, & Bruton, G.D. (2011). The Management of Technology & Innovation: A Strategic Approach (2nd Ed.). Mason, OH: South-Western/Cengage Learning.

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