Res 351 Week 1 Research Paper
How to Bring Apple Back to the Top
RES/351
September 26, 2013 How to Bring Apple Back to the Top
On June 27, 2007 Apple released the first generation iPhone. Apple had revolutionized a number of their products prior to the iPhone. The iPod was the most popular electronic for personal entertainment for years. At the release of the original iPhone, Apple saw a similar effect on the cell phone industry. There was not another phone on the market that had a virtual keyboard, the ability to receive HTML e-mail and a full web browser. However, the honeymoon for Apple did not last long. The iPhone is no longer leading the industry. This paper will examine possible options of what Apple can do to again become the leader in the smart phone industry.
Hypotheses and Question The major dilemma for Apple is losing business to the Android market. The first research question is what is making customers switch to Android? The iPhone has lost its edge in the market over the last couple years. One example of this is the Samsung that runs on the Android platform. According to Spoonauer (2013), “The iPhone 5 catches up to the S4 in most ways with iOS 7, …show more content…
The senior management of Apple needs to understand what it is consumers want and how to deliver it to them in a manner which will allow Apple to regain its leadership position. They need to consider the variables that will bring customers back to the iPhone; one of the largest variables is the current economy. Apple has begun to make changes with production by inviting the FLA to inspect its supply chains; this change is to build customers trust and respect. Competition is healthy for organizations; Apple will need to make continual changes in order to become and to stay the industry leader within the smartphone
RES/351
September 26, 2013 How to Bring Apple Back to the Top
On June 27, 2007 Apple released the first generation iPhone. Apple had revolutionized a number of their products prior to the iPhone. The iPod was the most popular electronic for personal entertainment for years. At the release of the original iPhone, Apple saw a similar effect on the cell phone industry. There was not another phone on the market that had a virtual keyboard, the ability to receive HTML e-mail and a full web browser. However, the honeymoon for Apple did not last long. The iPhone is no longer leading the industry. This paper will examine possible options of what Apple can do to again become the leader in the smart phone industry.
Hypotheses and Question The major dilemma for Apple is losing business to the Android market. The first research question is what is making customers switch to Android? The iPhone has lost its edge in the market over the last couple years. One example of this is the Samsung that runs on the Android platform. According to Spoonauer (2013), “The iPhone 5 catches up to the S4 in most ways with iOS 7, …show more content…
The senior management of Apple needs to understand what it is consumers want and how to deliver it to them in a manner which will allow Apple to regain its leadership position. They need to consider the variables that will bring customers back to the iPhone; one of the largest variables is the current economy. Apple has begun to make changes with production by inviting the FLA to inspect its supply chains; this change is to build customers trust and respect. Competition is healthy for organizations; Apple will need to make continual changes in order to become and to stay the industry leader within the smartphone