iPod MP3 Player
The marketing objective for the iPod MP3 player is to be the leading supplier of MP3 players in all markets in which the company operates and to increase brand awareness to 60 percent of its customers. iPod’s marketing strategies is differentiated the market for their products are characterized in gender, age, and the desire for image. The Apple iPod is targeted at teenagers and young adults. Music is the essential part of everyone’s life and that is why Apple iPod came out with the MP3 player that is available in attractive colors and accessories. With such a high demand for this product, Apple was able to produce the product as well as other products such as the memory sizes, iPod shuffle, and iPod mini. These iPod items were manufactured into the iPod family that in return Apples customers were able to purchase their needs. Needless to say, this products life cycle has not ended yet, but other companies have followed what has made this product successful for their own products. The Apple Inc. company has managed each stage of the life cycle for this product well, and will continue to do so. The introduction phase of the Apple iPod was the iPod Classic. The iPod Classic was a hard drive based iPod that was first launched in October of 2001. This product was marketed towards the young adults and teenagers. Apple mainly focused on the interface and the ways to capture people’s attention. The iPod interface was sleek and customizable. The product is easy to use for example transferring media and music files through iTunes, which became very popular through Apple, and other media player software. The growth stage of Apple iPod is still in its early stages. Where more and more people are aware and purchasing the product, increasing product demand. Sales are growing rapidly and profits are rising quickly, however competition is increasing, as competitors are more cognizant of the tactics of Apple Ipod i.e. using new features to market...
References: Delahunty, James. 2006, January 15. iPod Continues to Dominate. Retrieved, April 26, 2009, from http://www.afterdawn.com/news/archive/7211.cfm
Gamet, Jeff. 2006, May 24. iPod Growth Still in Early Stage. Retrieved, April 26, 2009 from, http://www.macobserver.com/stockwatch/2006/05/24.1.shtml
iPod (2006).wiki. Retrieved, April 26, 2009, from http://en.wikipedia.org/wiki/IPod
The Outlook for Apple’s iPod Business. 2008, April 23. Retrieved, April 26, 2009, from http://seekingalpha.com/article/73612-the-outlook-for-apple-s-ipod-business
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