RUNNING HEAD: KUDLER’S STRATEGIC FINAL PLAN
Kudler’s Strategic Final Plan
Strategic Planning and Implementation 581
University of Phoenix
May 17, 2010
This assignment is due on Saturday, May 12, 2010, at 3pm EST. The questions in green I have completed. The questions in red are what I need help with and is due on May 12th.
I have included what I did thus far. Please do not change color coding. I will do so when the paper is complete.
Organizational mission, vision, and value statements
The mission statement should be a clear and succinct representation of the enterprise's purpose for existence (BRS Center for Business Planning, 2010). Kudler Fine Foods mission statement is to supply the finest assortment of their wines and foods with a knowledgeable support staff. Vision
Kudler Fine Foods vision highlights their image for the future and their motivation. The gourmet grocery store’s vision is to sustain superior and quality foods, at competitive prices, with friendly service. Values Statements
The values statement provides boundaries on how such success will be achieved and establishes a covenant you ask all stakeholders to accept by answering the question: “How will we behave as we pursue success?” (Magus Consulting, 2010). The value statement of Kudler Fine Foods focuses on employee’s dedication, high standards, and cleanliness. Their employees and customers are priority and Kudler provides the means to inspire employees, which in maintain long-term relationships with customers. Environmental scan
Kudler Fine Foods performed an SWOT analysis scan to determine the company’s new strategies. To conduct the analysis, the company conducts SWOT analysis to establish its current conditions. Strengths
Kudler Fine Foods is small, customer-oriented organization in which the owner, Kathy Kudler, interacts with staff members weekly. The company offerings include a wide variety of quality fruits, vegetables, wines, and cheeses. In addition, the stores are in excellent economic regions where customers can afford the prices. Furthermore, the firm has repeat customers, which demonstrates that the company has an impeccable reputation and high customer satisfaction (Apollo Group, Inc., 2007).
Kudler Fine Foods sells mostly perishable foods, and about 12% of the stock is removed from the shelves to ensure freshness, which also results in waste and lost profits. In addition, the stores have high payrolls associated with specialty positions and small management that makes managing, ordering, and maintaining inventory difficult for the owner. Kathy is managing all the stores, ordering supplies, and maintaining inventory. A management model in which Kathy performs all major activities limits growth and represents a risk because if she became ill, she would not have a replacement, which would have a negative impact on store operations (Apollo Group, Inc., 2007).
Kudler’s Fine Foods External Analysis
Kudler Fine Foods has the opportunity to fulfill other market needs by including additional gourmet products to their offer such as coffee and tea, a fish counter, a deli counter, among others. This horizontal expansion of the business will attract new customers and increase the share of wallet from current customers.
Other expansion opportunities for Kudler Fine Foods include the consolidation and growth of the catering business and the entrance to the e-market by offering delivery of gourmet products and ordering of catering services. The Internet is usually a lower cost channel given that fewer employees are needed to maintain it and to drive an increase of the customer base.
Finally, the most obvious growth opportunity for the company...
References: Apollo Group, Inc. (2007). Kudler Fine Foods. Strategic Plan. Retrieved April 16, 2010. STR/581 – Strategic Planning and Implementation. https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Admin/KudlerAdmin001.htm
BRS Center for Business Planning. (2010). Mission Statement. Retrieved from http://www.businessplans.org/mission.html
Green, H. (2009). US Ecommerce Growth to Pick up In 2010, But Hit Mature Stride. Bloomberg Businessweek,. Retrieved May 2, 2010 from http://www.businessweek.com/the_thread/blogspotting/archives/2009/02/us_ecommerce_gr.html
Magus Consulting. (2010). Value Statements. Retrieved from http://magusconsulting-com.web29.winsvr.net/Services/VisionValuesStatements/ValuesStatements/tabid/69/Default.aspx
Pearce, J.A., & Robinson, R.B. (2009). Strategic management: formulation, implementation, and control (11th ed.). Retrieved from the University of Phoenix eBook Collection database.
Riley, R.Q. (2009). Product design and development. Retrieved April 28, 2010, from http://www.rqriley.com
Rosen, D. (n.d.). Interested in greater profit margins. Retrieved April 29, 2010, from http://www.cafemakers.com
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