Kawasaki
Background Research
KAWASAKI
Founded by Shōzō Kawasaki in the year 1876, Kawasaki Heavy Industries (KHI) has come a long way to its current success. Kawasaki Heavy Industries’ most famous consumer product lines are motorcycles and all-terrain vehicles (ATV), even though it was initially started out as Shipbuilding Company. Today Kawasaki has grown to be a multi-national corporation in the world which has a lot of holdings in the most major cities around the globe.
Kawasaki Heavy Industries produces motorcycles, all-terrain vehicles, utility vehicles, Jet Ski, water personal watercraft and general purpose gasoline engines under the division Kawasaki Heavy Industries Motorcycle and Engine, which was earlier called Consumer Products and Machinery. Their headquarters are located in two major cities in Japan, Kobe and Tokyo. “Let the good times roll” is their slogan.
Japan, United States of America (USA), Philippines, Indonesia and Thailand are main plants of Motorcycles and Engine division of Kawasaki Heavy Industries where they manufacture Kawasaki motorcycles. In 1949, Kawasaki’s Aircraft Company started the development of motorcycle engine and the development was finalised and completed in the year 1952. By the year 1953 mass production was started. Kawasaki is often called Team Green, due to their traditional racing colour which is green.
Swot Analysis
Strengths * Trust * Kawasaki group is committed to provide excellent performances and services in order to win trust of their customers and community.
* Harmonious coexistence * Kawasaki group acknowledges the importance of Corporate Social Responsibility (CSR) which penetrates every single aspect of their business. * The company exists with the environment, society, local community and all individuals.
* Respect for people * The company has mutual respect for all people. Nurture global team for the global era.
* Strategy * Continuous
KAWASAKI
Founded by Shōzō Kawasaki in the year 1876, Kawasaki Heavy Industries (KHI) has come a long way to its current success. Kawasaki Heavy Industries’ most famous consumer product lines are motorcycles and all-terrain vehicles (ATV), even though it was initially started out as Shipbuilding Company. Today Kawasaki has grown to be a multi-national corporation in the world which has a lot of holdings in the most major cities around the globe.
Kawasaki Heavy Industries produces motorcycles, all-terrain vehicles, utility vehicles, Jet Ski, water personal watercraft and general purpose gasoline engines under the division Kawasaki Heavy Industries Motorcycle and Engine, which was earlier called Consumer Products and Machinery. Their headquarters are located in two major cities in Japan, Kobe and Tokyo. “Let the good times roll” is their slogan.
Japan, United States of America (USA), Philippines, Indonesia and Thailand are main plants of Motorcycles and Engine division of Kawasaki Heavy Industries where they manufacture Kawasaki motorcycles. In 1949, Kawasaki’s Aircraft Company started the development of motorcycle engine and the development was finalised and completed in the year 1952. By the year 1953 mass production was started. Kawasaki is often called Team Green, due to their traditional racing colour which is green.
Swot Analysis
Strengths * Trust * Kawasaki group is committed to provide excellent performances and services in order to win trust of their customers and community.
* Harmonious coexistence * Kawasaki group acknowledges the importance of Corporate Social Responsibility (CSR) which penetrates every single aspect of their business. * The company exists with the environment, society, local community and all individuals.
* Respect for people * The company has mutual respect for all people. Nurture global team for the global era.
* Strategy * Continuous