John Deere

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Introduction:
In 1847 John Deere promised, "I will never put my name on a product that does not have in it the best that I have in me." For more that 157 years John Deere has remained true to that commitment -- building their reputation by building value into every machine that bears their name. So you can count on equipment that's as productive as possible. Up and ready to work when you are. And designed to minimize your daily operating costs. Nothing Runs Like a Deere™

General Industry Information:
Company Information:
One of the five oldest companies in the United States, Deere and Company is the world's largest manufacturer of agricultural equipment and a major U.S. producer of construction, forestry, and lawn equipment. The company has factories throughout the world and distributes its products in more than 160 countries through independent retail dealers-nearly 5000 worldwide. It is also active in financial services. Deere has been an industry innovator since John Deere introduced the first successful self-cleaning steel plow in 1837. At that time most Americans lived on farms; now many of Deere's customers belong to the upper 5 percent of the nations farmers, who take in 80 percent of the net farm income; these farmers run huge farms and require sophisticated equipment. Close behind apple pie and the Fourth of July in recognizable symbols of Americana runs a golden deer. In the 167 years since it was founded, John Deere & Company has worked its way to becoming one of the most recognized, respected and trusted of American brands.

Farm brands like John Deere or CASE have been proudly worn on the hats and coats of farmers for generations, and more importantly for the brands, nearly all of these supporters also own a piece of the brand's farm equipment. With nearly a quarter of 2003 sales outside North America, Deere & Company is banking that the sons of fathers and grandfathers now using its equipment on other continents will carry its brand



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