Internet Privacy Ethics

Powerful Essays
Table of Contents I. Introduction 1 II. Cookies and User Profiling 1 III. Privacy laws 2 IV. Web Eavesdropping 3 V. New Law 3 VI. Consumer Trust 5 VII. Bibliography 6

Internet Privacy Ethics
Introduction
The citizens of the United States have always been keen on privacy. A new emerging issue is on Internet Privacy issues. Privacy issues can lead to devastating consequences such as identity theft and bad credit ratings. Many users of the internet do not know the level of security or privacy of a website they access. There are many uncertainties when using the internet. How can we trust that our personal information is safe? How do we know that we actually have privacy? How do advertisers obtain our personal information? Are there actually laws regarding internet privacy?
Cookies and User Profiling Many consumers do not realize that when they are shopping on the web that their personal information and browsing habits are being saved. Cookies are information that is saved and can be used to help companies personalize a user’s browsing experience. This is meant to offer a much greater experience and value to the customer. Cookies can be used to store personal information and purchasing patterns. User profiling is a practice in which companies track and record users’



Bibliography: New Law On April 12, 2011, Senator Kerry and Senator McCain presented the Commercial Privacy Bill of Rights http://www.ftc.gov. Retrieved on April 20, 2011 http://www.time.com/time/nation/article/0,8599,2064849,00.html

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